We are
looking for a creative and data-driven Social Media Executive for What’s On to manage content creation, community engagement, audience growth, and
performance reporting across our social platforms. The role works closely with
the editorial and commercial teams to increase engagement, reach, visibility,
and drive traffic back to our websites.
Key Roles
& Responsibilities
- Create and schedule
daily original content including Reels, Stories, carousels, and posts
across Instagram and TikTok (including sponsored reels where applicable).
- Repurpose
high-performing web stories into social-first content to drive link clicks
and engagement.
- Launch and manage
editorial-led social series such as weekend previews, “New This Week,” and
viral content formats.
- Produce, edit, and
publish engaging social content including first looks, exclusives, and
trend-led stories.
- Collaborate with
video producers and creatives on cross-platform visual storytelling.
- Build social
deliverables for sponsored and branded content (paid and organic).
- Optimise content
using SEO-friendly hooks and compelling visual storytelling.
- Maintain content
calendars, track trends, and ensure consistent posting cadence.
- Own day-to-day
community management across platforms, including comments and inboxes.
- Ensure timely and
professional responses to followers’ queries and messages.
- Set up keywords and
queries on social listening tools to monitor brand conversations.
- Research current
social media benchmarks, trends, and audience preferences.
- Monitor competitor
activity and recommend actionable improvements.
- Track Google Trends
and emerging topics to suggest new content ideas.
- Stay updated on new
platform features, emerging channels, and best practices.
- Analyse platform
insights to improve views, reach, engagement, and link clicks.
- Share daily and
weekly recommendations with the Editor and wider team.
- Compile weekly
performance snapshots and detailed monthly reports covering results,
insights, and growth opportunities.
- Contribute to
quarterly performance reports highlighting successes, learnings, and next
steps.
- Visit outlets,
destinations, and events to capture real-time content.
- Conceptualise and
execute creative ideas for live stories and on-ground content.
Requirements
Qualifications
& Experience
- Degree in
Advertising, Marketing, Communications, or equivalent relevant experience.
- 1–2 years of
experience in Social Media Marketing.
- Previous experience
in a social media agency is a plus.
- Strong understanding
of social platforms including Facebook, Instagram, TikTok, YouTube,
Twitter, Pinterest, LinkedIn, and Snapchat, and how each can be leveraged
for audience growth.
Motivate Media Group is the region’s leading multi-platform
content producer with a diverse portfolio of media interests comprising
magazines, digital, social, video, exhibitions & events, cinema, OOH and
books. Interested candidates may apply attaching a copy of their CV, sample of
work and a one-page cover letter
Skills Required
- Degree in Advertising, Marketing, Communications, or equivalent experience
- 1-2 years of experience in Social Media Marketing
- Strong understanding of social platforms
What We Do
Motivate Media Group is a leading multi-platform content producer operating across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema, and books. They specialize in creating highly engaging content and provide a wide range of advertising platforms.
