Social Media Executive - Toys

Roles & Responsibilities

• Content Creation - You will develop and produce creative content for our social media channels, including Facebook, Instagram, and TikTok, creating compelling written, visual, and multimedia content that aligns with our brand voice and resonates with our target audience on each platform.
• This includes ideation and creation of both organic and paid TikTok content, ensuring alignment with content objectives, while exploring and leveraging trends, hooks, and new opportunities to drive results. Collaborate with the global brand team to tailor content for various markets and project manage the briefing and delivery of any content requiring design.
• Regularly conduct sweeps for user-generated content (UGC), requesting usage rights as needed across all platforms, and leverage the Influencer Team for content to repost and use in campaigns.
• Work with content brokers to meet high-volume content needs by establishing long-term relationships, always working within brand guidelines and seeking approvals from key licensing partners.
• Finally, repurpose and continuously test successful content across other social channels.
• Content Strategy - You will work closely with the Toys marketing team to develop and execute social media content plans that align with marketing objectives and target audience needs, while researching and staying up-to-date with social media trends and competitor content to ensure our content remains relevant and competitive on each platform.
• Content Optimisation - ​Optimize social media content for engagement and reach to increase followers and improve platform performance and monitor and analyse content performance on each platform using analytics tools to identify trends and opportunities for improvement.
• Brand Alignment - You will ensure all social media content is consistent with our brand voice, style, and guidelines
• Collaborate with the design team to create visually appealing and cohesive content that reflects our brand identity on each platform.

Skills & Experience

• A genuine passion for the Toy Industry—or a related world like Fashion or collectibles— and that fuels your creativity
• Proven experience or a standout portfolio as a social media influencer in collectibles, toys, unboxing, or similar spaces
• Hands-on know-how with social media management tools and a solid grasp of best practices
• Great writing, editing, and proofreading skills that bring stories to life
• You're a natural storyteller who loves building brands and engaging communities online
• Confident, outgoing, and totally at ease in front of the camera
• Strong filming and editing skills that create engaging and standout content
• Always ahead of the curve, you live and breathe social media trends—and love it!
• You thrive in creative conversations and enjoy unpacking what’s working so you can do it again and better
• You see yourself thrive in our lively and dynamic Auckland office culture
• If you want to stand out and really show your skills, feel free to send us a TikTok explaining why you’re the right fit for this role!