Job Title: Social Media Executive
Location: India (remote)
Industry: Sports
Experience: 1 – 2 years in Sports social media management, preferably in Football
Role Overview:
We are looking for a football-savvy, social-first professional who lives and breathes digital media. The Social Media Executive will manage ISL's daily social media operations and content strategy. The ideal candidate is fluent in Hindi and Punjabi or Urdu, understands the cultural pulse of India’s diverse football audience, and can drive engagement through regionally relevant and timely content.
Key Responsibilities:
- Manage day-to-day posting and content scheduling across the League’s official social media handles (Instagram, Twitter/X, Facebook, YouTube, Threads, etc.)
- Be on top of all football news across Asia and India, especially AFC, ISL, I-league, grassroots and regional leagues and tournaments
- Understand and incorporate local terms, expressions, and football lingo used by fans across different regions, especially in Hindi, Punjabi, Odia etc
- Ideate and execute regionally relatable content, tapping into fan sentiment and cultural nuances.
- Monitor real-time trends, memes, and football-related conversations to create relevant, reactive content
- Coordinate comprehensive live match-day coverage across platforms — real-time score updates, graphics, key moments content, etc.
- Collaborate with the design team to develop platform-specific content, including graphics, memes, carousels, image posts, and Instagram stories
- Craft catchy, culturally aligned captions and tweets that resonate with regional and national audiences
- Engage with fans actively by replying to comments, messages, and creating interactive content (polls, quizzes, AMAs, etc.) on an hourly basis
- Track content performance metrics and provide weekly reports and insights
- Stay updated on platform algorithms, content formats, and evolving best practices in social media
- Must know how to use AI tools (ChatGpt, MidJourney, etc)
Requirements:
- Minimum 1 year of relevant experience managing social media for a football team
- Excellent communication skills in Hindi and Punjabi/Odia/ Urdu (spoken and written); additional regional languages are a plus
- Deep understanding of Indian football culture, leagues, players, and fan dynamics
- Strong content instincts, understanding of internet culture, memes, and digital storytelling
- Comfortable working evenings, late nights and weekends
- Familiarity with social media scheduling tools (e.g., Sprout Social, Meta Business Suite)
- Basic design knowledge (e.g., Canva, Photoshop) is a plus
Preferred Qualifications:
- Prior experience working in a sports/media organization
What We Offer:
- Opportunity to shape digital storytelling for one of India’s biggest sports leagues
- Work with a passionate, creative team in an exciting, fast-paced environment
- Access to live games, events, and talent from the football world
- Career pathway to work for some of the biggest sports brands globally
Top Skills
What We Do
Sports Business Awards 2022: Agency Of The Year.
We create value with our unrivalled digital expertise and industry-leading data, technology and creative solutions.
We are partners to some of the most progressive and successful sports, gaming and entertainment brands globally, including Real Madrid, The ICC and FIFA.
With offices in London, Melbourne and Bangalore, and over 160 staff worldwide, we are able to provide timezone-proof services and a global perspective to our partners - delivering real value at scale.
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