Social Media & Event Marketing Specialist

Social Media & Event Marketing Specialist
Part time remote position at 20 hours per week, with potential to grow to full time role. Pay is $25-30 per hour and is determined based on relevant experience and qualifications.
Position Overview:

We are seeking a creative, detail-oriented Social Media & Event Marketing Specialist to join our dynamic team and drive our brands digital presence. In this role, you will lead the management of social media platforms for both SureStart and our CEO, develop and implement compelling social media and event marketing strategies, and identify high impact education events for SureStart to attend to increase SureStart’s visibility in the AI education space. The ideal candidate is a dynamic and detail driven marketer, skilled in storytelling, with the ability to thrive in a fast-paced environment.

Company Overview:

SureStart is an AI/ML and Data Science education startup, offers engaging industry-focused programs to cultivate Ethically Responsible AI leaders of tomorrow. Leveraging a mentorship- centered approach, we build early success pathways to empower students globally to gain key AI competencies, create standout portfolios, and enhance their communication and collaboration skills, paving their way to top internships and careers in tech and business. 

Key Responsibilities:

Social Media Marketing:

• Develop and execute a comprehensive social media strategy for SureStart and Dr. Taniya Mishra’s platforms (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok).
• Create engaging, original content (text, images, videos) tailored to different audiences and platforms.
• Analyze social media performance metrics and provide regular reports to the team to optimize campaigns and inform strategy.
• Stay updated on social media trends, tools, and best practices to keep our brand relevant and impactful.
• Foster community engagement, responding to comments and messages to build strong relationships with followers. 

Event Marketing:

• Research and identify high-impact edtech and AI events for SureStart to participate in.
• Submit proposals for Dr. Taniya Mishra’s speaking engagements, ensuring alignment with SureStart’s mission and brand.
• Coordinate logistics for speaking engagements, ensuring smooth execution of SureStart’s participation.
• With the support of the team, plan, promote, and execute all in-person and virtual events, including webinars, conferences, and student events.
• Collaborate with cross-functional teams to align event goals with overall marketing strategies.
• Support in the creation of promotional materials, event agendas, and communication plans to ensure event success.
• Maintain a calendar of key target events, deadlines, and opportunities to maximize visibility.
• Manage event budgets, logistics, and vendor relationships.
• Track and analyze event performance to identify areas for improvement and ROI.

Marketing Support:

• Assist in developing and executing integrated marketing campaigns.
• Collaborate with the SureStart team and designer to produce high-quality marketing materials.
• Contribute to email marketing campaigns and newsletters to support event and social media initiatives.
• Conduct market research to identify audience preferences and trends.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media management, event planning, or marketing.
• Strong understanding of social media platforms and analytics tools.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to produce visually appealing content.
• Strong organizational and multitasking skills with attention to detail.
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and familiarity with event platforms (e.g., Eventbrite, Zoom).
• Experience with paid social media campaigns is a plus but not required
• Familiarity with the edtech ecosystem and K-12 education trends is not required but a plus 

**Application Process:**

Interested candidates are invited to submit their resume, cover letter, and a portfolio showcasing relevant social media and event experience.

Join our dynamic team and contribute to shaping the future of AI education and innovation!

Additional Information:
Compensation will be competitive and commensurate with experience. SureStart is an Equal Opportunity Employer/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. No agencies please.