Your Role: Broadcast Journalist
LBC’s Social Media Manager will report to LBC’s Head of Social Media and will play a meaningful role in creating compelling content that sets the news agenda and brings LBC’s award-winning on-air content to the online environment.
As a Social Media Manager at Global, you will:
Key Responsibilities
- Photo/video editing (30%): Taking LBC’s on-air content and reporter-made off-air content and creating compelling social media videos for our various platforms. You’ll also make thumb-stopping images that make our clips stand out from the crowd.
- Copywriting (30%): Crafting attention-grabbing sells and engaging headlines.
- Management (20%): Deputising for the Head of Social Media and running the team in their absence.
- Strategy (20%): Recognising patterns and trends to determine what sort of content to create to best serve our audience.
What You’ll Love About This Role
Think Big: You have the potential to reach billions of people in this role. Create amazing content that will be seen all over the world.
Own It: Be part of a talented and hard-working team with a growing online following.
Keep it Simple: Build our subscribers with high-quality content.
Better Together: Collaborate with a team of journalists and social media experts to make our content as good as it can be.
What Success Looks Like
In your first few months, you’ll have:
- Learnt the ins and outs of what makes LBC’s audience tick.
- Continued the positive trajectory of follower-growth.
- Built good working relationships within the social media team and with LBC presenters
- and producers.
What You’ll Need
- Adobe Suite proficiency: Premiere Pro and Photoshop skills are required.
- Attention to detail: Our content is regularly watched millions of times. We don’t want millions of people to see a mistake next to the LBC name! Disciplined proof-checking is required.
- Creativity: Finding fun and inventive ways to sell our content to as many viewers as possible.
- Pride in your work: Numbers aren’t everything. We want to create a good product that our audience can enjoy and appreciate. Let’s make beautiful content.
- Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team
- Creativity: Finding fun and inventive ways to sell our content to as many viewers as possible.
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What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
