Director - Social (Consumer)
At GREY, we create Famously Effective ideas – creativity that delivers business results – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 40+ studios across six continents.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity
POSITION OVERVIEW
As the Social Media Director you will be responsible for leading and managing all aspects of social media management for our clients. You’ll make decisions and craft the vision for a client’s overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social practice of GREY.
KEY RESPONSIBILITIES
- Develop and implement dynamic and innovative social media strategies that align with the agency's overall objectives.
- Oversee the day-to-day management of social media accounts across various platforms, including but not limited to Facebook, Twitter, TikTok, Instagram, and LinkedIn.
- Use your creative talents to create captivating and inspiring content, including social media posts, blogs, articles, and other digital assets.
- Collaborate with the creative team to develop visually stunning content, including graphics, videos, and other multimedia assets.
- Use your data-driven mindset to analyze and report on social media and content performance, providing insights and recommendations for improvement.
- Stay up-to-date with emerging trends and technologies in social media and content marketing, and use this knowledge to inform strategy and execution.
- Build and maintain relationships with influencers and media partners to enhance the clients visibility and reputation.
- Manage and mentor a team of community managers, providing guidance and support as needed.
WHAT YOU WILL NEED:
- 7+ years of experience in social media and community management, at an agency, brand, publisher or platform.
- Excellent written and verbal communication skills.
- Experience with social media analytics and reporting tools.
- Ability to work collaboratively with cross-functional teams
- Passion for social media platforms, trends, and best practices.
- Strong project management skills and ability to prioritize and manage multiple projects simultaneously.
- Experience managing a team, giving feedback to reports, setting goals, and fostering a positive team culture.
- Demonstrated experience creating and executing successful social media campaigns across multiple platforms.
- Strong presentation skills and ability to communicate social media strategies and results to clients and internal stakeholders.
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $165,000 to $180,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.