Social Media / Digital Marketing Executive

Posted 2 Days Ago
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Mumbai, Maharashtra, IND
In-Office
Junior
Edtech • Professional Services • Social Impact
The Role
Manage social media, execute marketing campaigns, contribute to business development, and drive sales conversions, achieving targets.
Summary Generated by Built In
We are looking for a highly driven and result-oriented professional with strong sales rigour to manage social media, execute marketing campaigns, and actively contribute to business development. The role requires a balance of creativity and a strong focus on revenue generation.

Key Responsibilities
  • Plan and execute ATL & BTL marketing activities
  • Manage and grow social media platforms (Instagram, LinkedIn, Facebook, etc.)
  • Create and execute marketing campaigns for lead generation
  • Drive business development and sales conversions from marketing leads
  • Maintain a structured sales pipeline and follow-up process
  • Achieve monthly/quarterly sales targets
  • Coordinate with internal teams and external vendors/agencies
  • Track campaign performance, leads, and conversion metrics
Requirements
  • 1–2 years of experience in marketing / social media / business development / sales
  • Hands-on exposure to ATL/BTL campaigns
  • Strong sales mindset with proven follow-up discipline
  • Excellent communication, negotiation, and interpersonal skills
  • Familiarity with tools like CRM, Meta Ads, Google Ads, Canva, etc.
  • Ability to work in a target-driven environment

Skills Required

  • 1-2 years of experience in marketing / social media / business development / sales
  • Hands-on exposure to ATL/BTL campaigns
  • Strong sales mindset with proven follow-up discipline
  • Excellent communication, negotiation, and interpersonal skills
  • Familiarity with tools like CRM, Meta Ads, Google Ads, Canva
  • Ability to work in a target-driven environment
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The Company
5,000 Employees
Year Founded: 1968

What We Do

Universal Companies is an education management company that operates charter schools.

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