Social Media Creator (Brazil)

About fonio

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.
fonio is Europe's market leader for AI phone agents for SMBs. Now we're expanding globally and into new products.
We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.
Join one of the world's fastest-growing companies.
The Role
You own fonio's social presence in Brazil, end to end. Strategy, ideas, copy, production, editing, posting.
Instagram is where we start. LinkedIn comes right after, including building personal brand content for our leaders here. Wherever else our audience actually pays attention, you make the call and we go.
We sell to businesses that run on the phone: clinics, agencies, dealerships, condo administrators, insurance brokers. Thousands of calls, often with no big IT team, and plenty of doubt about whether AI can really handle a customer on the line. Some of them have never seriously considered it. Most of the ones who have are skeptical. Your job is to turn that skepticism into curiosity, and curiosity into a demo request.
You'll be the first social hire in Brazil, which means you're building the playbook, not inheriting one.
What you'll do

• Own our Brazilian social channels from strategy to publishing: formats, copy, production, editing, community

• Build content that travels: saves, shares and comments from people who actually buy, not vanity reach

• Turn product and customers into stories: real use cases, real calls, real businesses

• Build fonio's voice on LinkedIn, including personal brand content for our leaders in Brazil, so we own the conversation about voice AI here

• Brief and coordinate freelancers, editors and creators when we need extra hands. Occasional, not the core of the job

• Work alongside performance marketing on creative that converts, and know when you're making brand content and when you're making an ad

• Contribute across the rest of marketing: webinars, email, launches, campaign ideas and whatever we need to grow

What you bring

• 3+ years creating social content, ideally B2B or for a brand that had to make an unglamorous category interesting

• Fully hands-on: you write, shoot, edit and publish yourself. You don't need an agency or a studio to ship

• Native Brazilian Portuguese with a great ear for tone: casual, human, never corporate filler

• Strong English, non-negotiable. Most of the company sits in Vienna

• Analytical: you look at what performed, form a hypothesis, and test again

• Genuinely curious about AI and where this space is going, not just following it from a distance

• High ownership and short feedback loops. You bring ideas instead of waiting for briefs

• Comfortable being bold in public. You've made something that got attention and you know the difference between bold and cringe

Nice to have

• Video editing and motion skills

• Experience producing creative for paid social

• Experience building personal brands on LinkedIn

What we offer

• Competitive salary package depending on experience, including equity

• CLT/PJ contract, whichever works better for you

• Health insurance

• 30 days of paid vacation

• Hardware of your choice

• Regular team offsites

• Work from our Campinas office, on-site, with an ambitious team

Hiring process

1. 15 min intro call

2. 30 min BR fit call

3. 30 min skills call

4. 15 min culture call with our founders