Social Media Coordinator

Posted 4 Days Ago
Be an Early Applicant
Victor, NY, USA
In-Office
55K-64K
Junior
AdTech • Marketing Tech
The Role
Support execution of social strategies across client and agency channels: schedule and publish content, assist content creation (captions, short-form video ideas), monitor and engage communities, track performance and reporting, research trends and creators, and coordinate with cross-functional teams to manage approvals, timelines and day-to-day social needs.
Summary Generated by Built In

Description

ABOUT US:

DS+CO is a full-service agency that challenges our clients to get clear. Because data, content and creativity are only as good as the problem they solve. We help make sure it's the right one. We help brands move fast enough to stay ahead, yet smart enough to stay grounded. Agile and enduring: That’s our kind of progress.

ABOUT THE ROLE:
DS+CO is looking for a Social Media Coordinator to support social media execution across our agency channels and a diverse portfolio of client brands.

In this role, you’ll help bring social strategies to life through content scheduling, publishing, community management, trend research, reporting and content support. You’ll work across multiple accounts and platforms, helping the social team keep day-to-day work organized, timely and connected to what’s happening in culture.

This is a hands-on role for someone who understands how people use social media, what makes content resonate and how brands can show up in ways that feel relevant, thoughtful and platform-native.

THIS ROLE IS IDEAL FOR SOMEONE WHO:

  • Lives and breathes internet culture and understands what makes content engaging.
  • Is organized, detail-oriented and comfortable managing multiple projects and priorities.
  • Enjoys collaborating with strategists, designers, writers, media and account teams.
  • Is both creative and analytical, with curiosity about trends, performance and what drives engagement.
  • Embraces future-ready skills like AI/Digital Literacy, Critical Thinking, Self-Management, Data Analysis, Creativity and Leadership.

KEY RESPONSIBILITIES:

  • Support the planning, scheduling and publishing of social content across multiple platforms, client accounts and DS+CO-owned channels
  • Assist with content creation, including captions, short-form video ideas, trend-based content and community-first storytelling
  • Monitor social channels, engage with audiences and flag questions, comments, trends or issues that may need internal or client input
  • Stay current on social trends, platform updates, emerging creators and best practices
  • Track social media performance and assist with reporting, insights and content optimization
  • Partner with strategy, creative, media and account teams to support integrated campaign execution
  • Manage timelines, approvals and day-to-day social needs with organization, accuracy and follow-through
  • Bring DS+CO’s values of Curiosity, Community and Courage to life in your work, communication and problem solving

Requirements

Must have:

  • 1–3 years of experience in social media marketing, digital marketing, communications or a related field
  • Strong understanding of major social platforms including Instagram, TikTok, LinkedIn, Facebook and YouTube
  • Experience creating or supporting short-form social content
  • Familiarity with social scheduling, reporting and analytics tools
  • Strong written and verbal communication skills
  • Strong attention to detail and ability to manage multiple priorities
  • A proactive mindset with curiosity, accountability and willingness to learn in a constantly evolving social landscape
  • If you don’t meet all requirements, we encourage you to still apply; skills and competencies show up in lots of different ways.

Nice to have:

  • Experience with short-form video editing
  • Creator or influencer collaboration experience
  • Basic design skills
  • Paid social familiarity
  • Interest in or experience using AI and emerging technologies to support content development, research, reporting or workflow efficiency

If you don’t meet all requirements, we encourage you to still apply; skills and competencies show up in lots of different ways.

WHY DS+CO?

We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and courage and creating spaces where everyone is heard and respected.

PERKS AND BENEFITS:

  • Flexible hybrid work environment
  • Comprehensive benefits to meet your needs
  • Progressive PTO that allows you to take the time you need when you need it
  • Professional development opportunities to keep you growing
  • Diversity, equity, and inclusion learning and support for everyone
  • Opportunities to create an impact in the communities we serve

FAIRNESS & INCLUSION

At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion—creating spaces where everyone belongs. Because change comes from those who push for progress.

Learn more about us at our website !

Compensation

We set standard salary ranges for all roles based on the responsibilities, requirements, and market data for the role being performed. We share salary ranges in our job postings to provide transparency and help candidates determine whether the opportunity aligns with their expectations before investing time in the application and interview process.

Skills Required

  • 1-3 years of experience in social media marketing, digital marketing, communications, or a related field
  • Strong understanding of Instagram, TikTok, LinkedIn, Facebook and YouTube
  • Experience creating or supporting short-form social content
  • Familiarity with social scheduling, reporting and analytics tools
  • Strong written and verbal communication skills
  • Strong attention to detail and ability to manage multiple priorities
  • Proactive mindset with curiosity, accountability and willingness to learn
  • Experience with short-form video editing
  • Creator or influencer collaboration experience
  • Basic design skills
  • Paid social familiarity
  • Interest in or experience using AI and emerging technologies for content development, research, reporting or workflow efficiency
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The Company
HQ: Rochester, NY
113 Employees
Year Founded: 1987

What We Do

DS+Co is a women-owned marketing company specializing in designing and executing creative, intelligence-driven solutions to complex business challenges. Based in Rochester and Buffalo, NY, we provide marketing, advertising, public relations, digital media, research and media placement services to more than 100 clients across the nation. We thrive on original points of view and flipping old norms on their heads. So if you’ve got big ideas and a passion for progress, we want to hear about it.

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