Communications & Social Media Coordinator

Hope Mission Statement

The mission of Hope the Mission is to prevent, reduce and eliminate poverty, hunger, and homelessness by offering immediate assistance and long-term solutions.

Position Purpose and Summary 

HTM serves thousands of people experiencing homelessness across Los Angeles County. How people understand this work—donors, the public, and the community—depends on how clearly HTM shares its story. When communication is unclear or inconsistent, the organization can lose support. The Communications Coordinator helps make sure that doesn’t happen.

Reporting to the Senior Director of Development, this role manages communication across all channels, including newsletters, social media, the website, and press outreach. The Communications Coordinator helps keep messaging clear and consistent, builds relationships with media, supports events, and tracks how communications are performing. They also support internal communication and help guide leadership during important or urgent situations.

HTM’s work is important, but it doesn’t speak for itself. The Communications Coordinator helps turn that work into clear, meaningful messages that build trust, increase engagement, and bring in the support needed to continue and grow the mission.

Role & Responsibilities

• Develop and execute an annual communications strategy with defined goals, timelines, and performance metrics that align with organizational priorities and strengthen brand visibility.

• Produce and manage a consistent content calendar, delivering high-quality communications (e.g., newsletters, press releases, social media posts, and website updates) on a regular schedule (e.g., weekly, monthly, quarterly).

• Build and maintain active media relationships by conducting regular outreach, responding to press inquiries within established timeframes, and coordinating a set number of media opportunities or press events annually.

• Partner with internal departments to ensure all external and internal communications are aligned, accurate, and reflect consistent organizational messaging and brand standards.

• Track, analyze, and report on key communication metrics (e.g., engagement rates, media mentions, website traffic) on a monthly or quarterly basis, using data to adjust strategies and improve performance.

• Provide timely and strategic communication guidance to senior leadership, including developing messaging for high-impact situations and supporting crisis response efforts as needed.

• Plan and execute internal communication efforts (e.g., staff updates, announcements, campaigns) to ensure employees are informed, with measurable engagement such as open rates or participation levels.

• Manage and grow social media presence by maintaining active accounts, increasing engagement metrics, and ensuring all content aligns with the overall communications strategy.

• Stay informed on industry trends and best practices, and apply new tools or approaches to improve communication effectiveness and reach.

Required Skills & Core Competencies

• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

• Proficiency in digital communication tools and platforms, including social media, content management systems, and analytics tools.

• Creative thinking with the ability to develop innovative communication strategies and campaigns.

• Experience in crisis communication and media training is highly desirable.

• Excellent written and verbal communication skills with the ability to tailor messaging for different audiences.

• Experience in crisis communication and media training.

Qualifications 

• Proven experience ( 3+ years) in communication, public relations, or related roles, preferably in an industry relevant to the company.

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.

Mandatory Requirements

• Background Screening – Employment is contingent upon the successful completion of  background checks as required per worksite.

• Drug and Alcohol Testing – Candidates must pass pre-employment and ongoing drug and alcohol screenings in accordance with company policy.

• Motor Vehicle Record (MVR) Check – For roles requiring driving, employment is contingent upon an acceptable driving record.

• Legal Eligibility to Work – Candidates must provide proof of legal authorization to work in the US.

• Compliance with Company Policies and HIPAA standards – All employees must comply with company policies, including safety, confidentiality, and conduct standards.

Physical, Demands, Environmental Conditions, Equipment 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. The employee is required to: walk and climb stairs; stand, bend,  squat, climb, kneel, and twist on an intermittent or sometimes continuous basis; grasp, push, pull objects such as  files, file cabinet drawers, and reach overhead; handle, finger, grasp and feel objects and equipment; reach with  hands and arms; be mobile by moving oneself from place to place quickly and easily; repeat various motions with  the wrists, hands, and fingers; be able to perform visual activities for (including, but not limited to) administrative  and clerical tasks; ability to lift up to 25 lbs.; communicate, receive and exchange ideas, information by means of  the spoken and written word; drive vehicles in and around Los Angeles County; be able to enter various buildings  that may require climbing stairs; be periodically subjected to outside environmental conditions. The employee may work in proximity to service animals and emotional support animals; use a desktop and/or laptop computer; various office machines. Complete all required forms in personal writing. 

Work Environment: 

The employee may be in contact with individuals and families in crisis who may be ill, using alcohol and drugs, and who may not be attentive to basic personal hygiene, health and safety practices. The employee may experience a number of unpleasant sensory demands associated with the participants’ use of alcohol and drugs, and lack of personal hygiene. The employee must be ready to respond quickly and effectively to many types of situations, including crisis situations and potentially hostile situations. The noise level in the work environment is usually moderate in an office setting. Sometimes work may become stressful when working under pressure or in crisis intervention.

EEO: HTM (Hope the Mission) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HTM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, placement, promotion, recall, transfer, leaves of absence, compensation and training. 

HTM will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if HTM is concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the California Department of Fair Employment and Housing’s Fair Chance Act webpage.