Hiring Range: $29.22 - 46.97
The posted salary range reflects Eastern’s expected hiring range. Actual pay may vary based on experience, skills, and market factors; additional compensation may apply. Eastern offers a robust benefits and retirement package. Please see the description of benefits included with this job posting for additional information
Under the supervision of the Brand Activation Director, the Social Media Coordinator maintains the day-to-day social media content for both Eastern Bank and Cambridge Trust across all active platforms. This role exists to build brand affinity and engagement through compelling organic content, while ensuring consistent voice, compliance, and measurable performance across both brands.
Major Responsibilities:
Coordinate the organic social media strategy and content calendar for Eastern Bank and Cambridge Trust, tailoring voice, tone, and content mix to each brand’s distinct audience.
Manage publishing schedules and write clear, compelling, on-brand copy for social posts, captions, and campaigns across both brands, adapting messaging for different platforms, audiences, and content formats. Ensure all content complies with financial services regulatory, legal, and brand guidelines.
Partner with Marketing, Business lines, and Public Relations to concept and produce engaging organic content, from ideation through publishing.
Track, analyze, and report on social analytics across brands, translating data into actionable recommendations and building monthly/quarterly performance reports for stakeholders
Provide copywriting support for other marketing channels (email, print ads) as needed.
Stay current on platform updates and emerging social trends
Education and Experience
- Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent experience, plus a minimum of 1-3 years of experience managing organic social media for a brand, agency, or multi-brand organization
- Strong copywriting skills with a demonstrated ability to write for different brand voices
- Hands-on experience with social analytics and reporting tools (e.g, Sprout Social, Google Analytics or similar)
- Proven ability to turn data into clear, actionable insights and recommendations; experience managing multiple brands or accounts simultaneously
- Working knowledge of content creation tools (Canva, Adobe Creative Suite, or similar); familiarity with financial services, banking or another regulated industry a plus
- Strong copywriting skills with a demonstrated ability to write for different brand voices and platforms
Hands-on experience with social analytics and reporting tools (e.g Sprout Social, Google Analytics, or similar)
About Us
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience
- 1-3 years of experience managing organic social media for a brand, agency, or multi-brand organization
- Strong copywriting skills and ability to write for different brand voices and platforms
- Hands-on experience with social analytics and reporting tools such as Sprout Social or Google Analytics
- Ability to translate data into clear, actionable insights and recommendations
- Experience managing multiple brands or accounts simultaneously
- Working knowledge of content creation tools such as Canva or Adobe Creative Suite
- Familiarity with financial services, banking, or another regulated industry
Eastern Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Eastern Bank and has not been reviewed or approved by Eastern Bank.
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Retirement Support — A defined‑benefit pension layered with a 401(k) and ESOP/cash‑balance elements creates uncommon depth for long‑term wealth building. This retirement stack differentiates the total package versus many regional banks.
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Equity Value & Accessibility — An employee stock ownership plan adds equity participation alongside core pay and benefits. IPO‑related share allocation underscores the program’s role in total rewards.
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Inclusive Benefits Coverage — Long‑standing LGBTQ+ support and sustained recognition for equality practices indicate benefits parity such as equal partner coverage. Employee networks and an inclusion focus are positioned as integral to the overall benefits experience.
Eastern Bank Insights
What We Do
Founded in 1818, Boston-based Eastern Bank is Greater Boston’s leading local bank and the largest bank-owned independent investment advisor in Massachusetts with approximately 110 locations serving communities in eastern Massachusetts, southern and coastal New Hampshire, Rhode Island and Connecticut. Eastern provides a full range of banking and wealth management solutions for consumers and businesses of all sizes including through its Cambridge Trust Wealth Management and Private Banking divisions, and takes pride in its outspoken advocacy and community support that includes more than $240 million in charitable giving since 1994. An inclusive company, Eastern is comprised of deeply committed professionals who value relationships with their customers, colleagues and communities. Member FDIC, Equal Housing Lender Investments are not FDIC Insured • May Lose Value • Not Bank Guaranteed • Not a Deposit • Not Insured By Any Government Agency
