The Role
The Social Media Coordinator develops and implements content strategies, manages campaigns across platforms, engages with followers, and collaborates with junior staff to enhance brand visibility and awareness.
Summary Generated by Built In
You have an eye on innovation, and a clear vision for your business. You know communication is crucial, and you know the same-old, same-old doesn’t work. You’re an early adopter and influencer. Hello Social Media Coordinator! Start here.
The Social Media Coordinator helps to expand our digital footprint and oversees our social communications efforts. He/She develops and implements informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. The Social Media Coordinator maximizes customer engagement with our goods and services, thereby helping us to accomplish our goals year over year.
Job Responsibilities
- Organize, implement, and execute social media campaigns on multiple platforms
- Regularly analyze and report on the effectiveness of campaigns and overall social media strategy to stakeholders, providing insights and recommendations for improvement; define social media KPIs
- Monitor SEO and user engagement and suggest content
- Foster community interaction and engage directly with followers, responding to queries in a timely manner and moderating discussions to build a loyal community; communicate with industry professionals and influencers via social media to create a strong network.
- Maintain a detailed content calendar that aligns with marketing objectives and campaign launches to ensure consistent and timely content delivery; oversee social media content
- Collaborate with - and mentor - junior staff or team members on best practices for social media management and the use of specific tools and platforms
- Ensure all social media activities comply with legal and regulatory standards and adhere to established brand voice and guidelines; ensure content is informative and appealing
- Initiate and manage innovative social media campaigns and collaborations that align with broader marketing strategies and increase brand visibility
- Identify, negotiate, and manage partnerships with influencers to expand reach and credibility of the brand
- Optimize content across different social media platforms, understanding the unique requirements and best practices for each to maximize reach and engagement
Job Requirements
- 3+ years of proven experience in social media coordination and content strategy
- Excellent knowledge of YouTube, Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram, Snap Chat, and other social media best practices
- CRM and email marketing experience is a plus
- Understanding of SEO and web traffic metrics
- Must have strong copywriting skills and the ability to think creatively
- Must have experience with doing audience and buyer persona research
- Must have a good understanding of social media KPIs
- Must be familiar with web design and publishing
- Must have excellent time management and multitasking skills
- Critical thinker and problem-solving skills
- Must have ability to collaborate with cross functional teams
- Great interpersonal, presentation, and communication skills
- Bachelor degree in Marketing or relevant field preferred
Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://www.youtube.com/c/valuetainment
Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
Top Skills
CRM
Email Marketing
Facebook
Instagram
LinkedIn
Pinterest
Seo
Snap Chat
Tiktok
Twitter
Youtube
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The Company
What We Do
Valuetainment is a part of the Patrick Bet-David family of companies. Along with Bet-David Consulting and Minnect, we are growing in the media, consulting, and production space.
Valuetainment hosts 15 channels with more than a billion YouTube views. We create short and long form content, host live events, and produce several podcasts (e.g., The PBD Podcast, The Unusual Suspects, The Biz Doc, Her Talk, Dangerous Conversations).
The future looks bright. Join us.
