The Social Media Coordinator’s primary role is to manage and grow the company's online presence. Main duties include planning, creating, editing, and posting engaging content across all social media platforms, with a heavy focus on short-form videos like Reels and TikToks.
This role is responsible for monitoring active ad campaigns, providing data-driven insights to optimize marketing strategies for appliance and furniture promotions, and assisting with regular website updates. Additionally, the Coordinator manages online communities by responding promptly and professionally to customer inquiries, comments, and messages.
🚀 Career Growth Opportunity: We are looking for highly creative and analytical performers! Coordinators who consistently optimize ad spend, drive high-quality leads, and elevate digital engagement will be prioritized for career advancement opportunities, such as Digital Marketing Specialist, Senior Content Strategist, or Marketing Management roles. 🎯
🏢 About Our Team & Culture🎯 Our Mission: To expand the company’s digital footprint and generate high-quality leads through creative storytelling and data-backed strategies. This team is responsible for managing the brand’s online reputation and ensuring that our products reach the right audience at the right time. 📈
🛑 Primary Objective: To optimize Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS) while increasing total digital engagement and website/store traffic. ⚖️
🤝 Our Internal Customers: You will collaborate across the corporate ecosystem by aligning with:
Sales & Retail Floor (by providing qualified leads)
Product/Inventory (to promote specific items)
IT (to ensure seamless website and platform performance) 💼
⚡ The Team Vibe: Fast-paced, creative, and experimental. It is a "Test and Learn" environment where staying ahead of digital trends, being adaptable to algorithm changes, and having a "growth mindset" are essential for success. 🧠
🔍 Key Responsibilities🎬 Content Creation & Management: Plan, create, edit, and post engaging content across all social media platforms, with a heavy focus on producing high-quality reels and visual assets.
🏷️ Campaign Support: Support marketing efforts and campaigns specifically tailored to appliance and furniture promotions.
🌐 Website Maintenance: Assist with regular updates and content management on the company website.
💬 Community Management: Respond promptly and professionally to customer inquiries, comments, and messages online.
📊 Ad Performance & Analytics: Monitor active ad campaigns, analyze performance metrics, and provide actionable insights and strategic recommendations to pivot or improve results.
🎓 Qualifications🎓 Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred (or equivalent practical experience).
⏳ Experience: Proven experience managing social media platforms (Instagram, Facebook, TikTok, etc.) in a professional capacity. Experience in retail, furniture, or appliance industries is a plus.
🛠️ Technical Skills:
Strong video editing and content creation skills, specifically for short-form video (Reels/TikTok).
Experience with basic website content management systems (CMS).
Familiarity with social media analytics and ad tracking tools (e.g., Meta Business Suite).
✨ Soft Skills:
Excellent written communication skills 🗣️
A customer-service mindset 🤝
The ability to analyze data and adjust strategies based on performance trends 🔍
A proactive, adaptable growth mindset 📈
🧠 Practical training and mentorship in advanced digital marketing strategies, ad optimization, and brand management.
✅ Direct exposure to data-driven campaign performance, consumer analytics, and website content management.
📈 Clear pathways to leadership positions and career growth within a fast-paced, experimental marketing environment.
📍 A vibrant, supportive, and highly creative collaborative team culture. 🏫
Skills Required
- Manage company's online presence across social media platforms
- Create, edit, and post engaging social media content
- Produce reels and visual content for social channels
- Assist with website updates
- Respond to customer inquiries on social media
- Support marketing efforts for appliances and furniture promotions
What We Do
Caparal Appliances & Furniture is a home-grown Cavite brand serving Filipino homes since 1993. It is a premier provider of high-quality home solutions, specializing in a wide range of products including custom furniture, appliances, IT products, and air conditioning systems, as well as CCTV installation, dedicated to elevating the comfort and aesthetic of Filipino households.
