The social media coordinator will work with the Marketing and Communications team to execute a results-driven social media strategy. The coordinator will work with team members to create a positive and consistent voice on multiple platforms, effectively reaching target audiences, including prospective students and their families, current students, faculty and staff, alumni, and prospective donors.
This is a part-time, hourly, position.
Example of Duties:
- Develop, post, and curate engaging content for College’s social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments in a timely and appropriate manner.
- Review analytics and create reports on key metrics.
- Assess and adjust social media content, strategy, and timing to improve metrics and optimize performance.
- Identify and pursue opportunities to share college social media content on community and partner social media sites.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Identify new and emerging social media platforms and tools; adopting those that will be advantageous to the college.
- Provide strategic and operational support for departmental and College-related social media accounts, ensuring consistent messaging, engagement, and brand alignment.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in Communications/Media or related (required)
- Minimum of three years of work experience as a Social Media Coordinator or similar position OR equivalent experience
- Expert at targeted communications and advertising campaigns across various media platforms
- Demonstrates deep understanding of SEO/AEO, web traffic metrics and social media best practices
- Excellent interpersonal and communication skills
The completion of a background check will be required for the selected candidate.
Compensation: Compensation is determined by a variety of criteria, including but not limited to, previous relevant experience, education level, and certifications. The hourly pay rate for this position is $25.
Benefits:
- New Jersey Sick Leave: Earn 1 hour of sick leave for every 30 hours worked with a maximum of 40 hours of leave per benefit year. (Eligible to use after successful completion of probationary period.)
- Employee Assistance Program provides free, confidential, limited counseling services, work-life assistance, legal and financial guidance.
- Commuter Benefits: Free parking access is provided on site. An optional Transit Pre-Tax Plan is available which allows employees to use pre-tax dollars to purchase eligible transit expenses.
- NJ Defined Contribution Retirement Program provides eligible members with a tax-sheltered, defined contribution retirement benefit, along with life insurance and long-term disability coverage. (Must meet eligibility requirements.)
Skills Required
- Bachelor's degree in Communications, Media, or a related field
- At least three years of experience as a Social Media Coordinator or in a similar position, or equivalent experience
- Expertise in targeted communications and advertising campaigns across various media platforms
- Deep understanding of SEO, AEO, web traffic metrics, and social media best practices
- Excellent interpersonal and communication skills
- Successful completion of a background check
What We Do
Since its beginnings in the 1970s, Passaic County Community College has maintained its commitment to offer students the opportunity for a quality education at an affordable tuition. Today, PCCC operates four campus locations throughout Passaic County, each equipped with state-of-the-art facilities. PCCC offers over 60 degree and career programs and an award-winning faculty, as well as continuing education and community-based programs. The College has also been the recipient of significant federal grant awards to fund enhanced learning and employment opportunities for its students and the businesses and residents of Passaic County. One of the most diverse colleges in the state, PCCC enrolls over 13,000 students in both traditional and online programs. The College offers a rich multi-cultural environment, vibrant extracurricular life, and supportive academic and advisement network to encourage student success. PCCC maintains articulation agreements with numerous four-year colleges and universities, assuring a smooth transfer process for students who plan to continue their studies at the baccalaureate level and beyond. An education at PCCC provides students with individual attention, a friendly atmosphere, and a holistic learning experience that respects the whole person. PCCC is proud to be an Achieving the Dream (ATD) community college and to be named a 2014 Leader College by ATD.
