Social Media & Content Marketing Specialist (f/m/d)

Innovation is and will always be the core of SAP Fioneer, and it is the promise of why we were spun out of SAP: agility, innovation, and delivery.

SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. At the heart of it all it is simple: We bring financial services to the next level with innovative software solutions and platforms.

We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end.

A global company, with rapid growth, innovative people, and a lean organization makes SAP Fioneer a place where you accelerate your future!

About the role

As the Content & Social Media Specialist, you will play a pivotal role in managing our organic social media presence and contributing to the development of our global content strategy. You will create compelling content that engages and grows our global audience, promotes brand awareness, and drives thought leadership and lead generation.

Key responsibilities will include:

Managing content:

• Develop and own the yearly content calendar to ensure consistency across channels and target audiences
• Collaborate with the Marketing colleagues to align their content plan with the overall strategy and proactively suggest topics and opportunities to repurpose existing content
• Manage external agencies and freelancers and ensure they deliver high quality content within deadline and budget
• Support the team in designing and producing high-quality content (in-house and with agencies), including blog posts, whitepapers, case studies, email campaigns, videos, and infographics and publish them on the website
• Ensure content is optimized for SEO and aligns with brand guidelines and tone of voice
• Manage the content and distribution of our external quarterly newsletter and promotional/nurturing emails for webinars liaising with the Regional, Vertical, Design and Marketing Automation colleagues
• Support various topics such as internal deal announcements and the creation of pitch decks

Managing organic social media:

• Drive the brief, ideation, design and production of compelling organic social media content that engages and grows our global audience and supports the overall marketing and business strategy
• Manage the social media calendar, day-to-day organic posting on our corporate LinkedIn channel and foster community engagement by responding to comments and mentions. Provide copy and visuals to Fioneers on ad-hoc basis
• Regularly update our YouTube channel with the latest videos and make improvements
• Advise our Employer Branding colleagues on strategy and posts on Instagram
• Measure and monitor the performance of the SAP Fioneer social media channels and make adjustments according to learnings
• Keep abreast of the latest trends in social media and educate Fioneers on best practices
• For experienced candidates this role may expand to include responsibilities for paid social media campaigns

Why join the Marketing team of SAP Fioneer

• Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
• Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
• Unique opportunity to shape and influence the marketing organization and its significant impact on the business
• High degree of creative freedom to implement innovative marketing strategies
• Play a pivotal role in educating SAP Fioneer on the transformative power of digital marketing

• Experience in managing organic social media platforms, particularly LinkedIn and YouTube, with a proven track record of driving engagement and growth, ideally in the B2B SaaS / financial services industry.
• Strong ability to ideate, produce, and optimize high-quality written and visual content across various formats, including blog posts, whitepapers, case studies, email campaigns, videos, and infographics.
• Proficiency in optimizing content for SEO to enhance visibility and reach across digital channels.
• Ability to manage multiple projects simultaneously and collaborate effectively with cross-functional teams to meet deadlines and deliver impactful campaigns.
• Experience in measuring and analyzing social media and content performance metrics to inform strategy and drive continuous improvement.
• Excellent copywriting and communication skills, with the ability to craft compelling messaging tailored to different audiences and channels.
• Strong attention to detail in content creation and distribution, ensuring accuracy, consistency, and adherence to brand guidelines.
• Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment 
• Technology and AI-savvy, with a strong interest in emerging technologies and digital trends
• Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects
• Fluent in written and spoken English; German desirable

You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation.

At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

We offer a comprehensive benefits package that includes occupational pension provisions, support for health and wellbeing, various mobility options like bike leasing and transportation allowances, as well as additional perks such as celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.