We are looking for a Social Media & Content Manager who genuinely understands the creator community and knows how to show up for it. The people you will be creating for — streamers, influencers, and content creators — are themselves professional content producers. They have high standards, sharp instincts for authenticity, and no patience for content that feels corporate or generic.
This is an execution role with real ownership. You will co-lead content planning, manage day-to-day publishing, run community interactions, and help operate Discord servers for two distinct brands: Xsolla Partner Network and Lightstream. You will work closely with the Director of Marketing and coordinate across Brand, Creator Success, Product, and external partners.
You are not handed a playbook. You will help build one. If you have run social and community programs for gaming or streaming platforms and you know the difference between posting content and building a community, we want to talk to you.
About Us
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers reach more players and grow their businesses around the world.
The Xsolla Partner Network connects creators, streamers, and influencers with opportunities to grow, monetize, and collaborate within the gaming ecosystem. Lightstream is Xsolla's browser-based live streaming platform, empowering content creators to produce professional broadcasts without expensive hardware. This role serves both brands.
For more information, visit xsolla.com.Responsibilities
Co-lead content planning for both Xsolla Partner Network and Lightstream social channels.
Maintain the cross-brand editorial calendar — covering campaign timing, product launches, creator spotlights, event anchors (TwitchCon, Gamescom, and others), and always-on programming.
Write copy, brief Design and Video on asset requirements, manage the approval workflow, and publish content on schedule. You co-own the full loop from brief to post.
Co-own the voice of both brands. XPN is creator-network and community-focused. Lightstream is product-led and streamer-native. Both require genuine fluency.
Monitor channel performance and community sentiment. Surface signals to Product, Creator Success, and Marketing. Respond to creator audiences in a way that reflects the brand and builds trust.
Co-manage agency relationships where relevant — briefing external partners clearly, reviewing output against brand standards, and integrating their work into the content calendar.
Coordinate content timing with CRM so social and email move together — aligned messaging, consistent CTAs, no audience fatigue from unsynchronized sends.
Discord Community — Xsolla Partner Network & LightstreamManage and moderate community interactions across primary response-focused platforms — responding to users on X, capturing product feedback and feature requests to route to the Product team, and proactively engaging creators who are vital to the platforms.
Co-manage and moderate Discord server frameworks for both XPN and Lightstream — configuring bots, automation tools, and reporting infrastructure so the servers run reliably at all hours.
Co-design and run recurring community programming: AMAs, creator spotlights, product feedback sessions, early-access groups, community challenges, and the weekly rhythms that give members a reason to return.
Work closely with Creator Success on community programming. They have direct relationships with creators — the Discord should reflect and reinforce those relationships, not operate in isolation from them.
Partner with Creator Success to identify creator stories, milestones, and advocacy moments that can be amplified through social and community in a way that feels authentic.
Content Pipeline & Cross-Functional CoordinationManage and coordinate the day-to-day content pipeline with internal teams and external partners — keeping Design, Video, and agencies aligned on briefs, timelines, and deliverables.
Use the creative briefing process and project management tools to request and track social media assets.
Reporting, Tracking & PerformanceCo-own and report on social and community KPIs across both brands — reach, engagement rate, follower growth, Discord activity metrics, and attribution to creator sign-ups and platform engagement.
Manage Sprout Social for day-to-day scheduling, social management, and performance monitoring.
Apply and maintain UTM parameters across all social content to support GA4 attribution and CRM tracking — maintaining an interim UTM tracking document until full dashboard infrastructure is in place.
Qualifications & Skills
4 to 6 years of experience in social media management, content marketing, or community management — with meaningful time in gaming, streaming platforms, or a closely adjacent environment.
Demonstrated ability to manage social presence for multiple distinct brands simultaneously, keeping separate voices, audiences, and cadences without conflating them.
Hands-on Discord experience beyond being an active user — server moderation, engagement programming, bot configuration, and an understanding of what makes a community retain versus churn.
Proficiency with Sprout Social or an equivalent social media management platform — scheduling, analytics, and performance reporting.
Strong copywriting and creative briefing skills. You can write a platform-native caption for a streamer audience and brief a designer on an asset for the same campaign.
Familiarity with UTM tracking, GA4, and the basics of cross-channel attribution — enough to ensure your content is measurable and your reporting is credible.
Operates with genuine autonomy. You know how to prioritize without being directed to, you raise blockers early, and you find solutions rather than waiting for someone to remove them.
PreferredExperience at a streaming platform, creator monetization tool, or influencer marketing platform — StreamElements, Streamlabs, Twitch, Discord, or similar environments where you understand the creator product from the inside.
Experience launching social channels from zero or reactivating dormant ones — diagnosing why engagement dropped and rebuilding trust with an existing audience.
Familiarity with Braze or an equivalent CRM platform — understanding how social and email coordinate across a creator lifecycle.
Experience with short-form video strategy and production workflows in a gaming or streaming context — TikTok, YouTube Shorts, or Instagram Reels.
Background in creator or influencer marketing campaigns — you understand how to build momentum around product moments and how to time content to a launch cycle.
Comfort in Jira and Confluence for task tracking and workflow documentation.
Top Skills
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
