Social Media Content Manager

About the Job

The Lifetime Value Co. is looking for a data-driven Social Media Strategy & Content Manager to own the voice and presence of our brands across social platforms including Meta, TikTok, Instagram, X, LinkedIn, and emerging channels. 

This role goes far beyond creating content — you’ll strategically research, analyze, and test what drives virality, reach, and engagement. You’ll blend creativity with analytical rigor to identify what truly resonates with audiences, scaling those insights across brands to fuel measurable growth in engagement, traffic, and conversions.

Ideal candidates are creative storytellers who thrive on data, can spot emerging trends before they peak, and are relentless about testing and learning. You’ll balance platform fluency, analytical thinking, and disciplined execution to build social channels that don’t just participate in the conversation — they lead it.

At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!

What You Will Get to Do

Social Strategy & Experimentation

• Research and analyze viral trends, emerging formats, and high-performing creators to identify repeatable patterns that drive reach and engagement.
• Design and execute structured experiments — testing hooks, posting times, formats, and creative angles to learn what works and scale results.
• Use performance data to inform creative strategy, optimizing for key metrics like engagement rate, follower growth, retention, and shareability.
• Collaborate with Paid Marketing teams to test organic content in paid environments and use insights to shape future campaigns.
• Present findings and strategic recommendations to leadership to inform overall brand marketing strategy.

Content Creation & Publishing

• Plan, create, and publish organic content (short-form video, graphics, copy) across TikTok, Instagram, Facebook, Youtube, X, LinkedIn, and other emerging platforms.
• Manage content calendars, ensuring timely posting aligned with brand campaigns, cultural moments, and platform best practices.
• Experiment with new formats, trends, and storytelling approaches to maximize reach and engagement.

Community Engagement & Growth

• Monitor comments, messages, and interactions across platforms, responding in a brand-consistent and timely manner.
• Proactively foster community engagement, building relationships with followers and amplifying positive conversations.
• Partner with Content, Paid Marketing and Product teams to ensure consistent messaging and reputation management.

Performance Tracking & Insights

• Own the analysis of social performance — engagement, reach, follower growth, traffic, and conversions.
• Translate raw data into actionable insights and creative hypotheses.
• Develop reporting frameworks and dashboards that measure progress against KPIs.
• Identify scalable opportunities from viral moments and top-performing content themes.

Collaboration & Cross-Functional Alignment

• Partner with designers, video producers, and copywriters to develop creative assets optimized for each platform.
• Collaborate with Paid Marketing teams to ensure organic and paid strategies reinforce each other.
• Coordinate with Social Marketing and Content teams to amplify reach and brand messaging.

What You Bring to the Table

• 3–5 years of experience in social media content strategy, growth marketing, or digital content creation.
• Proven track record of growing and engaging audiences through data-driven strategy on TikTok, Instagram, and Meta platforms.
• Deep understanding of social algorithms, viral loops, and content psychology.
• Experience researching and testing content performance through structured experimentation and A/B testing.
• Strong skills in short-form video creation — from storytelling and editing to sound and motion.
• Excellent writing and communication skills with the ability to adapt tone across different brands and audiences.
• Proficiency with tools like Sprout Social, Hootsuite, Later, or native platform analytics.
• Comfort using AI tools like Descript, ChatGPT, and OpusClip to streamline creative workflows and optimize performance.
• Familiarity with data visualization or analytics tools (e.g., Looker, GA4, or similar).
• Highly organized, able to manage multiple brands and priorities in a fast-paced environment.
• A true passion for understanding what makes content go viral — and the discipline to test, measure, and repeat.

Languages

• English - Proficient level

Your Reward for Greatness

• 100% remote work culture that supports flexibility and work-life balance.
• Competitive base salary
• Competitive Annual Performance Bonus
• Home Utility Bonus
• Great health insurance including medical, dental, and vision
• Life insurance and personal accident insurance are fully paid by LTV
• Voluntary Life and AD&D insurance
• Pet Insurance via Fetch for those who have furry family members, offering coverage for veterinary expenses and peace of mind.
• 401 (k) plan with fully vested company matching up to 6% - Eligible Day 1!
• Competitive Paid Time Off and Sick Time provided
• Day of Personal Significance
• Birthday Holiday
• Paid holidays throughout the year
• Early dismissal before a paid company holiday
• 5 additional days off for the End of the Year break!
• Meal delivery twice a week through Seamless/DoorDash
• Anniversary Appreciation Gifts and Milestones Bonuses
• Free ClassPass On-Demand workouts to Monthly ClassPass Subsidy
• Tax Preparation Bonus
• Home Office Reimbursement Perk up to $500 for your perfect work from home setup
• Student loan repayment & financial wellness resources via Peanut Butter
• Travel Expense Reimbursement for Qualifying Medical Care
• Flexible Savings Account/Health Savings Account
• Password Management with 1Password
• Professional Development Budget, training, and opportunities for professional growth - as we grow, you grow!
• An innovative culture with great people to work with!

Why LTV Co.?

If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a remote-first, fast-growing company with headquarters in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people who strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development.

We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this!

About Us

LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 10 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, Bumper, ReversePhone, MoneyBot5000, and Wingmate.

Our mission is to develop a diverse portfolio of technologies, products, and services, that give all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.