healthybaby

Social Media & Content Development Manager

Posted 6 Days Ago

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New York, NY

In-Office

Mid level

Healthtech • Kids + Family • Retail

The Role

The Social Media & Content Development Manager will shape HealthyBaby's digital presence by managing social media channels, developing engaging content, and fostering community engagement with parents.

Summary Generated by Built In

Social Media & Content Development Manager

Location: New York, NY

Type: Hybrid

Reports to: Vice President, Brand & Marketing

Role Overview

The Social Media & Content Development Manager will be responsible for shaping HealthyBaby’s voice and presence across digital platforms. This person will manage day-to-day social media channels, oversee the content calendar, and develop engaging, mission-driven content that builds community, educates parents, and drives brand awareness. As a key storyteller for HealthyBaby, this manager will translate the brand’s purpose into compelling digital-first narratives that resonate with parents and caregivers.

Key Responsibilities

Social Media Strategy & Execution
- Manage HealthyBaby’s social media platforms (Meta, TikTok, YouTube, etc.), ensuring brand consistency and engagement.
- Develop content calendars that align with brand campaigns, product launches, and key cultural moments.
- Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected.
Content Development
- Create and curate content across formats (short-form video, photography, graphics, educational posts).
- Partner with Creative Director to ensure content aligns with brand identity and design standards.
- Incorporate AI into content ideation, editing, and social listening to enhance storytelling and speed.
- Develop storytelling that educates parents on health, safety, wellness, and HealthyBaby’s differentiators (EWG Verified, science-backed).
Community Engagement
- Foster two-way communication with HealthyBaby’s parent community, responding to comments, messages, and feedback in a timely and empathetic way.
- Identify opportunities to spotlight user-generated content, testimonials, and brand advocates.
- Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships.
Performance & Optimization
- Track content performance and social KPIs, using insights to refine strategy and optimize engagement
- Provide weekly and monthly reporting to influence go forward strategy..
- Stay current with competitor activity and best-in-class digital campaigns.

Qualifications & Skills

4–6 years of experience in social media management and content creation for consumer brands (ideally babycare, maternal care, health & wellness, or beauty).
Strong creative skills with expertise in digital storytelling, short-form video, and visual content.
Deep familiarity with social media platforms, tools, and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing.
Strong writing and communication skills with an authentic, empathetic tone.
Comfortable managing community engagement directly and authentically.
Entrepreneurial, digital-native mindset; thrives on experimentation.
Disruptive thinker who goes beyond traditional content models to create impact.
Excited to test new ideas and move quickly, while staying true to brand purpose.

Top Skills

What We Do

Brilliantly Developed, Environmentally Enriched. healthynest’s mission is to protect and enrich the full potential of every child. We believe we can create more resilient minds by elevating everyday moments and routines with safe products in a safe space, and our system is designed to enable the deepest connections our brains are meant to make during early childhood.