OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.
Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.
OUAI’s culture is shaped by its ethos—fun, purposeful, and approachable—and is anchored by five Culture Codes:
1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep It Real, in a OUAI That’s Kind.
5. We Go All the OUAI With Work & Play.
OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.
The Role?
OUAI is seeking a social media content creator that will be responsible for capturing engaging content that helps drive awareness and brand love for OUAI and its products. This role will have a strong emphasis on video to use across platforms along with TikTok dedicated content but will also include lo-fi stills. You’ll work with the social team to deliver on cross-functional goals while adhering to OUAIs creative and marketing, driving the creation of effective content that achieves business objectives and channel needs.
Requirements
What You’ll Do:
- Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives
- Stay ahead of TikTok, social media, and internet trends, challenges, and cultural moments to implement relevant and timely content into the social strategy
- Collaborate closely with our social team to stay up-to-date on social editorial calendar and understand campaign goals and messaging, translating them into visual narratives
- Execute end-to-end video production, including shooting, arranging, making selects, editing or drafting editor briefs, and sound design/direction to deliver high quality content that drives awareness and engagement
- Shoot content in our office, on set, and on location on a weekly basis
- Partner with cross-functional team in order to execute content, e.g. Product Development on packaging BTS or Product Edu for application videos
- Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences
- Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth
What You’ll Bring:
- 2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content
- This position requires regular in-office presence (2-3 times per week) in Los Angeles
- We aren’t afraid to go first–OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you’ll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content
- Proven track record of social content creation, with an emphasis on TikTok and video content
- Comfort with appearing on camera and BTS in social content
- Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
- A firm grasp on what makes a piece of content successful, including tailoring POV for new audiences, engaging with our existing community, and best practices like cover photos, onscreen text, and video length
- Ability to leverage third party editing apps in content creation
Benefits
Benefits
- Hourly Compensation $30-$35/hour
- Candidates are required to be available to work onsite at our Los Angeles headquarters office 2-3 times per week.
- This freelance, part-time position does not qualify for full-time benefits.
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates from non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.
Skills Required
- 2+ years of social media content creation experience with strong emphasis on TikTok and video
- Regular in-office presence 2-3 times per week in Los Angeles
- Comfort appearing on camera and in behind-the-scenes content
- Proven track record of creating social content that drives engagement, especially TikTok/video
- Strong visual and storytelling skills with attention to detail
- Ability to leverage third-party editing apps for content creation
- Execute end-to-end video production including shooting, selects, editing briefs, and sound design/direction
- Analyze content performance metrics and adapt strategies to drive engagement and growth
What We Do
We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation. A brand that looks dope enough to Instagram, but epic enough to actually get the job done? Yes OUAI. OUAI restores hair health from the outside and from within, through effective haircare products and proven nutritional supplements developed by an MD. Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.
