Improbable is a Venture Builder that creates and backs companies built on emerging technologies. Over more than a decade, the company has developed and deployed high-performance technologies across sectors including gaming, virtual worlds, and defence, and has built and exited multiple ventures. It aims to solve the hardest technical challenges of humankind and embraces the risks associated with doing so.
Today, Improbable focuses on building at the intersection of AI and web3 through a venture-builder model that combines capital with hands-on operational support, shared technical infrastructure, and experienced leadership. Rather than operating as a passive fund, Improbable works alongside founders to help them build, launch, and scale ambitious companies, while ensuring that intellectual property and long-term control remain with the ventures themselves.
At Improbable, you will be surrounded by people who want to improve everything and everyone around them, and who compel you to improve yourself. We’re motivated by solving hard problems to achieve something profound and transformative
Your Mission
Reporting directly to the Chief Marketing Officer, you will be the owner of Improbable’s content channels and the creative force behind Improbable’s social media presence. You will own the full content lifecycle, from strategy to execution, across all platforms, leveraging cutting-edge AI tools and workflows to produce high-quality content at scale. This is a rare opportunity to shape the voice of a pioneering venture builder at a pivotal moment of growth, and to partner with senior executives in building authentic, influential thought leadership in the AI and web3 spaces.
Your Opportunity:
Social Media Ownership: Own and manage Improbable’s presence across all relevant social platforms (LinkedIn, X, Instagram, YouTube and others). Develop platform-specific strategies that grow the audience, deepen engagement, and build brand authority.
Content Strategy & Execution: Lead Improbable’s owned content channels end-to-end, from editorial strategy and content calendar to production, publication, and performance reporting. Ensure all content is on-brand, on-message, and consistently high quality.
AI-Powered Content Creation: Leverage generative AI tools and modern content workflows to produce compelling copy, visuals, and multimedia creatives at scale. Stay ahead of emerging tools and formats, bringing innovation to the content function.
Community Growth: Monitor and engage with Improbable’s online communities and audiences, fostering meaningful conversations and growing a loyal, engaged following across channels.
Analytics & Optimisation: Track, measure, and report on content and channel performance using data-driven insights. Continuously test, learn, and optimize to improve reach, engagement, and conversion.
Cross-Functional Collaboration: Work closely with the broader team, leadership, and ventures in the Improbable portfolio to align content with key business moments, product launches, and venture milestones.
Why You’re made for this:
Minimum 5 years of hands-on experience in social media management and content creation, with a track record of building brand presence for well-known tech or consumer companies.
A strong, demonstrable portfolio of work, showcasing creativity, strategic thinking, platform fluency, and measurable results across organic channels.
Proven experience working with and leveraging AI tools for content creation (e.g. generative copy, image, and video tools), with a genuine curiosity to stay at the leading edge.
Excellent stakeholder management skills. Experience working closely with senior executives and translating their expertise into compelling social content.
Deep understanding of social media platforms, algorithms, content formats, and best practices; comfortable across both B2B and B2C content contexts.
Strong written communication skills and a distinctive editorial voice, with an native ability to adapt tone and style across platforms and audiences.
Data literate and results-oriented: comfortable with analytics tools and using performance data to inform decisions.
Experience in or genuine passion for AI, web3, crypto, or emerging technology sectors is highly desirable.
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Top Skills
What We Do
Venture into new worlds: improbable.io Improbable is a British start-up that has been at the forefront of building virtual worlds for over a decade. We believe that the metaverse is an opportunity for communities, companies and brands to have a positive social and economic impact in the real world. Today, we are initiating new technologies, models and partnerships to venture further into new worlds.
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