- Create and post engaging weekly video content for local clients that aligns with their brand identity and marketing goals
- Present and close social media content packages both during 4-legged sales calls with Account Executives and independently as an individual contributor
- Collaborate with clients to brainstorm, plan, and produce compelling short-form video concepts that resonate with their target audiences
- Develop and maintain content calendars to ensure consistent posting and strategic storytelling across all client social platforms
- Amplify select client content through CBS 17's social media channels
- Stay ahead of social trends and platform innovations to continually evolve content strategy and creative execution
- Monitor and analyze performance metrics to optimize campaigns and demonstrate measurable results for clients
- Meet and exceed revenue targets
- What We’re Looking ForProven experience in social media content creation and video production (Instagram Reels, TikTok, Facebook, YouTube Shorts).Strong understanding of social media strategy, audience engagement, and digital storytelling.Excellent presentation and communication skills with confidence in client meetings and sales environments.Ability to collaborate effectively with Account Executives while also succeeding independently.Highly organized, creative, and adaptable in a fast-paced, deadline-driven environment.Passion for local business marketing, community connection, and creative innovation.
- At CBS 17, you’ll have the opportunity to combine creativity and strategy to make a tangible impact for local businesses. You’ll join a team that values collaboration, innovation, and storytelling — helping brands grow through authentic, effective social media content.
- We're part of Nexstar Media Group, the nation’s largest local media company.
- Our reach includes NFL, college football, My Carolina, Local News that Matters, and much more.
- Access to advanced tools, strong leadership, and hands-on sales training.
- Comprehensive full benefits (medical, dental, vision, 401k) & PTO
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
