Social Media & Community Manager - HERO (Contract Role, NYC)

Posted 10 Days Ago
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New York, NY, USA
In-Office
Entry level
AdTech • Marketing Tech
The Role
Manage Instagram content and community engagement for an immersive holiday experience. Responsibilities include planning posts and Stories, writing brand-aligned copy, monitoring comments and DMs, resharing user-generated content, creating interactive engagement mechanics, capturing and editing on-site video, supporting creator outreach, and identifying reactive content opportunities. On-site content capture during the live experience is required.
Summary Generated by Built In
Social Media & Community Manager — Contract

Contract Term: September 8, 2026 – January 22, 2027
Time Commitment: Approximately 8 hours per week
Project Fee: $20,000 total

About the Role

MATTE is looking for a Social Media & Community Manager to support an upcoming immersive holiday experience from launch through the end of its run.

This is a hands-on contract role for someone who knows how to build excitement around a live cultural experience through smart, engaging social content and active community management. You’ll own the day-to-day social presence across Instagram, helping drive awareness and engagement while capturing the energy of the experience in real time.

The ideal candidate is a strong writer, culturally plugged in, comfortable creating content on the fly, and understands how to translate an established brand voice into social.

What You’ll Do
  • Plan and publish approximately two Instagram feed posts per week, along with ongoing Stories
  • Write captions and short-form social copy in an established brand voice
  • Manage the community across comments and DMs, maintaining an active and responsive presence
  • Monitor tags, mentions, and engagement and identify opportunities to reshare guest-generated content
  • Develop and execute interactive engagement mechanics, including sign-ups, polls, quizzes, countdowns, and other social-first moments
  • Capture short-form video content on-site at HERO once the experience opens, including in-platform editing and publishing
  • Support influencer and creator outreach as needed
  • Participate in on-camera content when appropriate and comfortable; on-camera appearances are not required
  • Help identify timely, reactive content opportunities throughout the campaign and live experience
What We’re Looking For
  • Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects
  • Strong copywriting skills and the ability to quickly adapt to an established brand voice
  • Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools
  • A strong understanding of social trends, platform behavior, and what drives audience participation
  • Comfortable capturing and creating quality content in a fast-moving, live environment
  • Highly organized, responsive, and able to independently manage a consistent publishing cadence
  • Experience with influencer or creator outreach is a plus
Key Dates
  • Contract begins: September 8, 2026
  • On-site: September 14, 2026
  • Experience opens: November 14, 2026
  • Contract ends: January 22, 2027

Availability for on-site content capture during the live experience will be required.

Skills Required

  • Experience managing social media and online communities for brands, entertainment, hospitality, experiential, or culturally relevant projects
  • Strong copywriting skills and ability to adapt quickly to an established brand voice
  • Fluency in Instagram, including Reels, Stories, community engagement, and native editing tools
  • Strong understanding of social trends, platform behavior, and audience participation
  • Comfort capturing and creating quality content in a fast-moving, live environment
  • Highly organized, responsive, and able to independently manage a consistent publishing cadence
  • Experience with influencer or creator outreach
  • Availability for on-site content capture during the live experience
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The Company
HQ: New York, NY
107 Employees
Year Founded: 2012

What We Do

MATTE is a collective studio at the convergence of hype, storytelling, and design. We bring people together to inspire new ways of engaging to provide long term progress, and to entertain audiences around the world, while helping forward-thinking brands and institutions nimbly and truly do the same.

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