Social Media & Community Executive (UK & Ireland)

At Flipdish, we’re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that’s anything but.

About the Role

We are looking for a highly proactive and commercially aware Social Media & Community Executive to own Flipdish’s in-market brand presence across the UK and Ireland. This role will be responsible for capturing and amplifying real customer stories, building visible community presence, and ensuring Flipdish consistently shows up as an active, credible, and trusted partner in its core growth markets.

The role combines on-the-ground customer engagement with content creation and distribution. It will involve regular site visits with customers, working closely with Sales and Marketing to identify strong customer stories. These stories will then be translated into high-quality social and brand content that reflects the reality of running hospitality businesses with Flipdish.

In addition, the role will support the Digital Demand Generation Lead with executional paid social activity across Meta and PPC, particularly in creative testing, audience iteration, and campaign optimisation.

This role acts as a connective layer between our customers and our brand, ensuring that customer success, growth, and momentum are consistently and authentically reflected in the market. While not directly revenue-owning, the role plays a critical supporting function in strengthening brand trust, supporting sales conversations with fresh social proof, and reinforcing Flipdish’s position as a leading local partner for hospitality operators.

Key Responsibilities

Customer Storytelling and Community Presence

• Build relationships with Flipdish customers across the UK and Ireland through regular on-site visits.
• Identify, capture, and develop authentic customer success stories that reflect real operational and commercial outcomes.
• Create high-quality video, photo, and written content that amplifies the voice of the customer and showcases Flipdish in real-world use.

Social Media Ownership

• Own and manage Flipdish’s social media presence across priority channels including LinkedIn, Instagram, and TikTok.
• Maintain a consistent weekly publishing cadence aligned to brand, commercial, and regional priorities.
• Ensure social content reflects momentum, customer success, and market presence rather than promotional or campaign-led messaging.

Cross-Functional Collaboration

• Work closely with Sales and Customer Success to identify customers suitable for storytelling and case study development.
• Support commercial teams with up-to-date customer proof for sales conversations, partnerships, events, and presentations.
• Collaborate with leadership and marketing on larger storytelling moments, launches, and campaigns where customer involvement is required.

Event and PR Support

• Provide in-market support for VP of Marketing for customer-led events, PR moments, and partnerships.
• Attend relevant industry events to capture content and strengthen Flipdish’s community presence where appropriate.
• Coordinate with internal teams to ensure customer participation is well-managed and aligned with brand standards.

Paid Social Support (B2B Demand Generation)

• Support the Digital Demand Generation Lead with day-to-day management of B2B paid social accounts across Meta and TikTok.
• Execute campaign builds, creative testing, audience setup, and optimisation under direction from the Demand Generation Lead.
• Collaborate on translating customer stories and content into paid social creative for prospecting and retargeting.
• Ensure paid social activity remains aligned with brand guidelines and messaging standards.

Key KPIs

• 6+ local customer success stories captured and published per quarter
• Minimum 3 on-site customer visits per month across the UK & Ireland
• Consistent weekly social presence across priority channels
• Growth in share of social engagement from UK and Irish audiences
• Regular qualitative feedback from Sales and Customer Success on usage of customer stories
• Timely execution and optimisation of paid social campaigns in support of demand generation objectives

About You

• Experience managing social media and content for a B2B or B2B2C brand, ideally in SaaS, hospitality, or a customer-centric industry.
• Comfortable engaging with customers in person and building relationships quickly.
• Strong storytelling instincts with the ability to translate real-world experiences into compelling content.
• Confident working cross-functionally with Sales, Marketing, and Customer Success.
• Highly organised, self-directed, and comfortable operating with autonomy.
• Comfortable supporting B2B paid social execution across Meta and TikTok, working closely with a demand generation lead.
• Based in London, with willingness to travel across the UK and Ireland.
• Experience working with hospitality brands, restaurants, or operators is an advantage.
• Strong attention to brand tone of voice and content quality is essential.

Our expectations: 

• To challenge poor decisions and propose better ways of working.
• Constructive challenge is a responsibility.
• Prioritising harmony over truth or progress is a failure of responsibility.

🦄 About Flipdish

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses.

🫀Our culture

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that’s because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We’re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We’re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don’t see an opening just yet, do get in touch and register your interest with us anyway. We’ll be in touch as soon as something suitable opens up.

🙈Don’t be shy. Apply.

We know that imposter syndrome can be a thing. Don’t let it be. We want enthusiastic people from all backgrounds. If you feel like you’re up for working with us, get in touch.

We also understand some candidates might need assistance. That’s not a problem in the slightest. Just reach out to us, we’d love to hear from you.