About the role
The Social Media Community Associate, with a focus on social media, is responsible for growing and maintaining SportyBet’s social community across multiple platforms - while also reviewing and monitoring SportyBet’s network of influencers, creators, affiliates and a good knowledge and understanding of Football. This is a hybrid position located in our Century City, Cape Town offices.
What you'll be doing
- Develop, maintain, and strengthen SportyBet’s online affiliate and social community presence by fostering authentic, consistent engagement and representing the brand positively across all relevant channels and platforms
- Track and analyze social media trends, community sentiment, and affiliate performance to identify opportunities for growth and improvement
- Support and strengthen SportyBet’s relationships within the wider online sports community, ensuring consistent tone, professionalism, and authenticity in every interaction
- Build, manage, and maintain strong interactions with SportyBet users, influencers, creators, tipsters, and affiliate partners through a social online community
- Manage influencer/creator pages, monitor their online activity and performance, and provide ongoing feedback and support to maximise results
- Identify and reach out to new affiliates and creators through social media platforms and digital communities
What you'll bring
- Strong understanding of major social media platforms (X/Twitter, Instagram, TikTok, Telegram, etc.) and international online community culture
- Solid grasp of social media trends, sports culture, and sports betting fundamentals (markets, odds, fan engagement)
- Excellent communication and relationship-building skills
- Passion for sports, digital engagement, and community development
- Self-motivated, proactive, and adaptable in a fast-paced environment
- Strong copywriting and content creation abilities
- Creative thinker with a data-driven mindset and attention to detail
- Highly organised with the ability to manage multiple projects and channels simultaneously
- Strong collaboration skills and comfort working across teams
Even better if
- Experience in the sports betting, sports media, or gaming industry.
- Experience working with influencers, creators, or affiliate programs.
- Familiarity with analytics tools (e.g., Meta Insights, TikTok Analytics, YouTube Studio).
- Basic design and video editing skills (Canva, CapCut, Adobe Creative tools, etc.).
What’s in it for you
- Individual performance based bonuses every quarter
- 20 days annual leave + public holidays
- Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
- South African employment contract
- Referral bonuses & flash bonuses
- Top of the line equipment
- Annual company retreats to provide great internal networking opportunities
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
Skills Required
- Strong understanding of major social media platforms, including X/Twitter, Instagram, TikTok, and Telegram
- Understanding of international online community culture
- Knowledge of social media trends, sports culture, and sports betting fundamentals, including markets, odds, and fan engagement
- Excellent communication and relationship-building skills
- Passion for sports, digital engagement, and community development
- Self-motivated, proactive, and adaptable in a fast-paced environment
- Strong copywriting and content creation abilities
- Creative, data-driven mindset with attention to detail
- Ability to manage multiple projects and channels simultaneously
- Strong collaboration skills and comfort working across teams
- Experience in sports betting, sports media, or gaming
- Experience working with influencers, creators, or affiliate programs
- Familiarity with analytics tools such as Meta Insights, TikTok Analytics, or YouTube Studio
- Basic design and video editing skills using Canva, CapCut, or Adobe Creative tools
What We Do
Sporty Group is a global consumer internet and technology company specializing in sports media, gaming, social platforms, and fintech. It creates high-scale consumer products, including sports broadcasting via SportyTV and gaming through SportyBet, serving millions of daily active users across more than 10 countries and 3 continents. The company focuses on delivering world-class user experiences at the intersection of tech and live content.
