Social Media & Brand Coordinator

About the Role:

An established and growing automotive dealership group is seeking a creative, energetic, and self-driven Social Media & Brand Coordinator (Junior) to take ownership of its social media presence and brand image across multiple dealership locations.

This newly created role offers an exciting opportunity for a young marketing professional who is passionate about content creation, digital marketing, branding, and social media. The successful candidate will be responsible for showcasing vehicles, customer experiences, dealership culture, promotions, and events through engaging content that strengthens the brand and drives customer engagement.

Working directly with the business owner and dealership team, you will play a key role in shaping and growing the company's marketing function while building a long-term career within the business.

Social Media & Content Creation

• Create, schedule and publish content across Facebook, Instagram and TikTok.
  
• Capture and edit photos and short-form video content.
  
• Develop monthly content calendars and campaign plans.
  
• Write engaging captions and maintain a consistent brand voice.
  
• Monitor social media trends and implement relevant content ideas.
  
• Manage online engagement, enquiries and customer interactions.
  

Brand & Marketing Coordination

• Ensure consistent branding across all customer-facing platforms and materials.
  
• Design promotional content, social media graphics, flyers and marketing collateral using Canva or similar tools.
  
• Assist with dealership events, promotions and community initiatives.
  
• Coordinate signage, branding materials and supplier relationships.
  

Vehicle Listings & Digital Presence

• Photograph and video vehicle stock to a professional standard.
  
• Upload and maintain vehicle listings across digital platforms.
  
• Ensure vehicle information, specifications and pricing are accurate and up to date.
  
• Remove sold units and maintain digital showroom standards.
  

Campaign Management & Reporting

• Assist in planning and executing marketing campaigns and promotions.
  
• Manage boosted posts and paid social media campaigns.
  
• Compile monthly reports on engagement, reach, growth and lead generation.
  
• Maintain an organised media library and marketing records.
  

Minimum Requirements:

• Matric (Grade 12).
  
• 1-2 years' experience managing social media accounts, content creation, digital marketing or a related function.
  
• Portfolio of work or social media accounts managed.
  
• Experience with Facebook, Instagram, TikTok and Meta Business Suite.
  
• Proficiency design software.
  
• Strong written communication skills and attention to detail.
  
• Valid Code B Driver's Licence.
  
• Own reliable vehicle.
  
• Willingness to travel when required.
  
• Contactable references.
  

Advantageous

• Qualification in Marketing, Digital Marketing, Communications, Graphic Design or a related field.
  
• Experience in the automotive or dealership industry.
  
• Photography and videography skills.
  
• Experience using CapCut, Adobe Creative Suite, Lightroom or Premiere Rush.
  
• Knowledge of paid social media advertising and analytics.
  
• Additional South African languages.
  

The successful candidate will be:

• Creative, innovative and trend-aware.
  
• Professional, presentable and brand-conscious.
  
• Highly organised and self-motivated.
  
• Comfortable working independently and taking initiative.
  
• Adaptable in a fast-paced environment.
  
• Customer-focused with strong interpersonal skills.
  
• Looking for a long-term career opportunity with growth potential.