Company: Petra Brands
Job Title: Social Media Specialist - Consultant
Location: Remote (Worldwide)
About Petra Brands:
Petra Brands is a dynamic and innovative consumer products company that manages a diverse portfolio of brands, including House of Party, Fomin Soap, Golden Era Body, Everymood and Luna Naturals. We specialize in creating unique and memorable consumer packaged goods (CPG) in the party, craft, beauty, personal care, and lifestyle sectors.
Our mission is to deliver products that spark creativity, celebration, and connection — crafting experiences that evoke emotion, memories, and a sense of place through captivating brand identities and thoughtful packaging.
About The Role:
We are looking for a Social Media Specialist (Consultant) to manage and automate social media activities across Instagram and TikTok. You will be responsible for handling up to 15 accounts simultaneously, leveraging AI tools to optimize content, engagement, and growth. This is a flexible, part-time, fully remote role, perfect for someone highly organized, creative, and tech-savvy.
Role Responsibilities:
- Manage 15+ social media accounts across Instagram and TikTok.
- Implement automation strategies to streamline posting, engagement, and reporting.
- Leverage AI tools for content creation, captions, hashtags, and trend analysis.
- Plan, schedule, and monitor posts to maintain consistent brand voice.
- Analyze account performance metrics and optimize strategies for growth.
- Collaborate with internal teams to align social campaigns with brand objectives.
- Stay updated with platform algorithms, trends, and best practices.
Qualifications:
- Familiarity with AI-powered tools for content creation, caption generation, and analytics.
- Hands-on experience with social media automation and scheduling tools.
- Proven experience managing multiple social media accounts, preferably Instagram and TikTok.
- Strong understanding of social media trends, hashtags, engagement tactics, and platform algorithms.
- Excellent organizational skills and ability to manage multiple accounts efficiently.
- Self-starter with strong communication skills.
- Experience in e-commerce or brand growth is a plus.
We Offer:.
- Opportunity to work with multiple brands and leverage cutting-edge AI tools.
- Be part of a fast-paced, innovative team driving real impact for global brands.
- Career growth and professional development support.
- Competitive compensation with performance-based bonuses.
- A collaborative and supportive workplace culture that celebrates creativity.
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What We Do
Petra Brands is a global brand incubator shaping the next generation of consumer products across beauty, wellness, pet care, party, and lifestyle. We build design-forward, culturally relevant brands that move fast and connect deeply with today’s consumer. With a presence in five countries, Petra combines in-house design, global manufacturing, and data-driven innovation to bring meaningful, sustainable products to market. Our brands — including House of Party, Roofus, Luna Naturals, Fomin, and Supergoods — are followed by millions, have earned 500M+ views, and are sold in over 15,000 retail doors worldwide.
