Social Media Associate

Posted 3 Days Ago
Be an Early Applicant
University Park, CA, USA
In-Office
30-35 Hourly
Mid level
Edtech
The Role
Create and publish visual and written social content, manage social channels to grow audience and engagement, photograph and edit assets, attend events (including evenings/weekends), monitor social conversations and reputation, perform timely crisis communications and act as on-call social media responder, and implement promotional strategies aligned with university priorities.
Summary Generated by Built In

Why Join USC?

At USC, you'll have the opportunity to shape the digital presence of one of the world's leading research universities. You'll work alongside talented colleagues, tell stories that inspire and inform, and help advance a mission centered on academic excellence, innovation, and impact.

Shape the Digital Voice of USC

The University of Southern California Office of Communications is seeking to hire a Social Media Associate who will develop and execute a dynamic social media strategy. This highly motivated individual creates, manages and executes social content. You should enjoy photography, be on the cutting edge of social media strategy, and actively seek new trends in the digital and social space. 

Key Responsibilities

Content

  • Create visual and written social media and other content

  • Comfortable with photography and rudimentary image editing

  • Able to attend and create content for events outside of traditional work hours

Promotion

  • Manage presence on social channels aimed at growing audiences, increasing engagement and driving university messaging to its target audiences. 

  • Proactively implement new ideas to promote the university’s priorities

Reputation Management

  • Attend university events; depending on the situation, the incumbent must be available in the evenings and weekends.

  • Conduct timely reputation management functions: monitoring social media conversations as needed, regularly analyzing chatter on social, blogs, private groups, and news outlets/forums.

  • Act as on-call, point person for emergency and crisis communications for social media 

Preferred Qualifications

  • Best in class experience (1+ years) in digital marketing or social media with proven proficiency managing campaigns and initiatives for a college/university or other high-profile organization or principal in the non-profit, government, or public-traded company spaces.

  • Experience with coordinating social media presence of prominent individuals

  • Exceptional written skills with demonstrated knowledge of content management and delivery of creative content (copy, image, and video).

  • Experience with social media photography.

  • Well-organized, detail oriented with exceptional multitasking capabilities with demonstrated capability to communicate effectively with senior administration, faculty, staff, and student audiences.

  • Marked ability to work independently with minimal supervision or collaboratively within a dynamic team environment with other content creators.

  • Bachelor’s degree in marketing, public relations, journalism or related industry preferred.

Application Process

Interested candidates should submit the following materials:

  • Cover Letter

  • Resume or Curriculum Vitae

The hourly rate range for this position is $30.00 - $35.15. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

#LI-Hybrid

Minimum Education:
Bachelor’s degree
Combined experience/education as substitute for minimum education

Minimum Experience:
3 years
Minimum Field of Expertise:
Extensive applicable experience in employee and/or internal corporate communications. Three years’ experience in communications, content development and writing/editing in employee/internal corporate communications. Demonstrated design/typography experience. Proven knowledge of writing and editing fundamentals and Associated Press style. Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms. Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising). Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information. Ability to build and deliver solutions that consistently meet customer expectations. Demonstrated organizational, analytical and problem-solving skills. Ability to proactively, independently, strategically and creatively make decisions. Demonstrated interpersonal skills to provide support and guidance as needed. Experience with Microsoft Office and content management systems.

                                                  

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. 

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at [email protected]. Inquiries will be treated as confidential to the extent permitted by law.

  • Notice of Non-discrimination
  • Employment Equity
  • Read USC’s Clery Act Annual Security Report
  • USC is a smoke-free environment
  • Digital Accessibility

                                                  

If you are a current USC employee, please apply to this  USC job posting in Workday by copying and pasting this link into your browser:

https://wd5.myworkday.com/usc/d/inst/1$9925/9925$149975.htmld

Skills Required

  • Bachelor's degree (or equivalent experience)
  • Minimum 3 years experience in communications, content development, and writing/editing
  • Demonstrated design and typography experience
  • Proven knowledge of writing and editing fundamentals and Associated Press style
  • Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) to create digital assets
  • Experience creating assets for digital environments (e.g., WordPress, social media, search and display advertising)
  • Experience with Microsoft Office and content management systems
  • Ability to tailor content for targeted audiences and multichannel platforms; strong written and oral communication
  • Availability to attend events and create content outside traditional work hours (evenings/weekends)
  • Ability to perform reputation management and act as on-call for emergency/crisis communications
  • Experience in digital marketing or social media for colleges/universities or high-profile organizations
  • Experience coordinating social media presence for prominent individuals
  • Exceptional written skills and demonstrated knowledge of delivering creative content (copy, image, video)
  • Experience with social media photography
  • Bachelor's degree in marketing, public relations, journalism or related field (preferred specialty)
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HQ: Los Angeles, CA

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