The Role
The Social Media Associate will manage content strategy, execute PR and collaborations, engage with the community, and optimize brand presence across various platforms.
Summary Generated by Built In
About ShowmeDamani
ShowmeDamani is the personal brand of Anirudh Damani—investor, entrepreneur, mentor, and Managing Partner at Artha Group. As one of India's most prolific early-stage investors, his digital presence is a masterclass in capital, conviction, and culture.
This brand distils his insights on investing, founder building, leadership, personal discipline, and long-term thinking—through sharp commentary, behind-the-scenes storytelling, press engagement, and social-first conversations.
Now, we’re hiring an Associate to lead this platform to its next chapter—by owning the calendar, driving collaborations, and expanding visibility across the ecosystem.
Role Overview
As the Associate – Personal Brand, Social Media & Collaborations, you will own the strategy and execution behind ShowmeDamani across content, press, partnerships, and public presence. You’ll shape the voice, scale the outreach, and ensure the brand engages meaningfully across platforms and media ecosystems.
This role blends creative content thinking with sharp ecosystem mapping—requiring someone who can craft high-performing social stories while opening doors to thought-leadership opportunities, media partnerships, and strategic collaborations.
You’ll work closely with Anirudh and the Content & Community team, while acting as a gatekeeper, amplifier, and curator of the founder’s public voice and visibility.
Function: Social Media Strategy, Brand Building, PR & Collaborations
Key Responsibilities
1. Content Strategy & Calendar Ownership
- Build and manage a rolling 30–60-day content calendar across Instagram, LinkedIn, Twitter (X), and YouTube Shorts.
- Balance insight-driven content (investing, mentorship, leadership) with personal moments and behind-the-scenes storytelling.
- Collaborate with editors, designers, and the internal content team to ensure smooth production and consistent output.
2. Long-Form Writing & Brand Narrative
- Assist in developing long-form blogs, newsletters, LinkedIn articles, and thought-leadership pieces.
- Shape raw ideas, transcripts, and voice notes into structured content that reflects the founder’s tone and clarity.
- Repurpose long-form content into short-form formats that drive reach and engagement.
3. Engagement & Community Management
- Thoughtfully manage , comments, replies, and social mentions—across platforms.
- Ensure followers, collaborators, and media mentions are acknowledged promptly and respectfully.
- Maintain a daily rhythm of engagement, ensuring all channels remain active, intelligent, and aligned.
4. PR, Press & Ecosystem Collaborations
- Identify and reach out to media partners, PR teams, podcast hosts, and ecosystem collaborators.
- Initiate and manage outreach for speaking engagements, interviews, co-branded content, and strategic visibility opportunities.
- Represent the brand in external conversations—professionally, proactively, and with strategic intent.
5. Research & Relationship Development
- Map a pipeline of high-quality content and collaboration opportunities: newsletters, YouTube hosts, summits, ecosystem events, etc.
- Shortlist collaborators based on alignment, reach, credibility, and business context.
- Maintain a structured CRM of live opportunities, follow-ups, and secured placements.
6. Analytics & Performance Optimization
- Maintain a weekly performance dashboard tracking reach, shares, saves, comments, follower growth, and platform-specific trends.
- Use real-time data to evolve the calendar—identifying winning formats and sharpening content positioning.
- Benchmark against top-performing founder brands and continuously elevate the presence of ShowmeDamani.
Who You Are
- 3–6 years of experience managing personal brands, creator handles, or founder-led platforms
- Proven success writing for and engaging across LinkedIn, Instagram, Twitter, and YouTube Shorts
- Strong communicator with impeccable writing skills, sharp audience instincts, and a founder-first mindset
- Experienced in press, PR, and podcast outreach, or managing collaborations with media platforms and content partners
- Comfortable working directly with founders or CXOs, with strong editorial judgment and professionalism
- Organized, accountable, and capable of managing a high-output content pipeline with minimal follow-up
Compensation:
- Total Annual Compensation: ₹21,00,000 per annum
- Fixed Annual Salary: ₹18,00,000
- Retention Bonus (paid annually): ₹3,00,000
Skills Required
- 3-6 years of experience managing personal brands or founder-led platforms
- Proven success writing for and engaging across social media platforms
- Experience in press, PR, and podcast outreach
- Strong communication and writing skills
- Ability to manage a high-output content pipeline with minimal follow-up
Am I A Good Fit?
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The Company
What We Do
Artha Energy Resources (AER) is a leading Indian renewable energy solutions provider, specializing in solar projects for commercial and industrial clients. They offer consulting services, investment banking, and end-to-end project development for renewable energy.
