The Role
The Social Media and Influencer Manager at Fresha will develop and manage social media strategies, influencer collaborations, community engagement, and content creation across multiple platforms.
Summary Generated by Built In
About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google
Role overview
Given our exciting and progressive growth plans, we are looking for a creative, communicative and collaborative individual to join our global business as Social Media & Influencer Marketing Manager.
Reporting directly into the Head of Brand and Content Marketing and working closely with our Social Media Executive, Senior Brand Designer, Performance team and the Growth tribe, you will be responsible for the delivery of Fresha's social media and influencer strategy across existing and new channels, as well as community engagement.
We're looking for someone who has strong attention to detail, excellent prioritization skills, and the ability to create and adapt content for social media channels effectively. The ideal candidate will have a strong understanding of managing social media channels, operational excellence and using analytics to drive results. Their expertise should include strong knowledge of best practices for organic social media across key platforms, and reporting on organic activity in a simple and insightful way.
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.
This role is based onsite at our stunning London office 5 days per week.
Key Accountabilities
- Directly manage and develop our Social Media Executive, providing coaching, clear goals, feedback and growth opportunities.
- Build, develop, and evolve the Fresha social presence, delivering best-in-class influencer collaborations, social content, and community engagement.
- Work with our existing brand ambassadors and keep track of contractual delivery whilst also effectively managing and nurturing relationships.
- Develop and execute influencer campaigns from concept to delivery - identifying the right partners, managing relationships, briefing content, and ensuring brand alignment.
- Work with the team to create engaging, high-performing social content across multiple channels (Instagram, TikTok, LinkedIn, YouTube, etc.)
- Work collaboratively with brand, marketing, and content teams to craft campaigns that drive awareness to our market leading product.
- Build strong relationships with influencers, creators, and brand advocates to expand Fresha’s organic reach and credibility.
- Monitor and analyse influencer performance and social analytics, leveraging insights to optimize future strategies and content output.
- Stay ahead of platform trends, cultural moments to keep Fresha at the forefront of social innovation.
- Act as an ambassador for Fresha’s social and influencer strategy within the company, sharing best practices and driving creative excellence.
Skills, Experience & Qualifications Required
- Proven experience in influencer marketing, social media management, or brand partnerships - preferably within the tech, beauty, or lifestyle sectors but not a necessity.
- Strong understanding of the creator economy and influencer landscape across platforms like Instagram, TikTok, YouTube, and emerging channels.
- Skilled at developing, negotiating, and managing influencer collaborations from start to finish.
- Strategic thinker who understands how to translate brand goals into social and influencer strategies that deliver measurable results.
- Data-driven mindset—comfortable interpreting analytics and performance metrics to refine strategy.
- Creative, proactive, and passionate about culture, social trends, and digital innovation.
- Strong interpersonal skills with the ability to build and nurture long-term relationships with influencers and internal stakeholders.
- A motivated self-starter with the ability to thrive in a fast-paced, changing environment.
- Highly organised with exceptional time management and project coordination skills.
- Experience using influencer management tools and social platforms (e.g. Sprout).
- Basic knowledge of paid social and content amplification strategies is a plus.
- A strong understanding of visual aesthetics and brand consistency across all social touchpoints.
- Video and content creation experience (shooting, briefing, or editing) is advantageous not essential.
Along with your application, we would love to see some samples of your work (either a portfolio or links to published content.)
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
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The Company
What We Do
Fresha is the world's largest and top-rated booking platform for Beauty and Wellness trusted by millions of consumers worldwide. Fresha is used by 70,000+ businesses and 300,000+ professionals worldwide, processing over 20mil appointments per month. Fresha is headquartered in London, United Kingdom with global offices located in New York City, Vancouver, Sydney, Dublin, Amsterdam , Dubai and Warsaw. The company raised $185M in venture capital funding to date from leading institutional investors.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with its intuitive free business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
