Social Media and Content Ops Director

Reposted 4 Days Ago
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Cary, NC, USA
In-Office
Expert/Leader
Gaming • Metaverse
The Role
Lead the strategy and growth of Fortnite's social media ecosystem, creating impactful storytelling and driving audience engagement through data-driven decision-making and cross-functional collaboration.
Summary Generated by Built In
WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

PUBLISHINGWhat We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

We’re seeking a Social Media and Content Ops Director to help lead the strategy, innovation, and global growth of Fortnite’s social media ecosystem. This leader will play a critical role in defining Fortnite’s social vision across games and brands, driving engagement, community connection, and creative excellence. You will be a key contributor to a multidisciplinary team spanning strategy, creative, content, community, and analytics—guiding how Fortnite shows up across every major platform. You’ll partner closely with Marketing, Communications, Community Development, Creative/Brand, Product Management, eSports, Creative Development, and Game Development teams to ensure our social storytelling reflects the spirit of Epic and resonates with audiences around the world.

In this role, you will
  • Partner with executive leadership to translate company priorities into breakthrough social storytelling and audience engagement strategies
  • Drive innovation in content formats and platform strategies, championing a culture of experimentation that empowers teams to explore new approaches to creator partnerships, live content, and community interaction—ensuring Fortnite’s presence stays ahead of evolving trends and emerging technologies
  • Have a strong operational focus with peers in Marketing and Publishing Production to drive authentic appointment setting around key Fortnite beats
  • Integrate data and insights into creative decision-making to ensure storytelling and engagement efforts are both impactful and measurable, while proactively tracking and evaluating outcomes
  • Collaborate cross-functionally with paid media, influencer, and communications teams to orchestrate cohesive campaign ecosystems and to guide platform relationships with key partners (e.g., TikTok, YouTube, Meta, X, Reddit, Twitch) to drive innovation and co-marketing opportunities
  • Advocating for audience-first thinking and authentic brand connection, and oversee governance, tone, and consistency of Fortnite’s brand voice across all game modes and global regions
  • Aggressively analyze metrics on social content performance, with quick iteration and feedback cycles to inform how to improve subsequent campaigns
What we're looking for
  • 7-10+ years of experience in social media and/or digital content, with at least 3-5 years managing large-scale global programs
  • Background in the Gaming industry (especially in Live Service Games) or adjacent Tech/Entertainment industry
  • Proven track record building and executing global social strategies for major entertainment, gaming, or consumer brands
  • Deep understanding of platform ecosystems, audience behavior, and emerging media formats
  • Experience mentoring high-performing teams across creative, strategy, and analytics functions
  • Strong creative instincts paired with data-driven judgment—you inspire bold ideas and know how to measure their impact
  • Experience collaborating at the executive level, influencing company-wide marketing and communications priorities
  • Global perspective and cultural fluency; experience developing content strategies for diverse, international audiences
  • Proficiency with social management and analytics tools (Sprout, Emplifi, Radarly, ListenFirst, etc.)
EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

Epic Games​ ​is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.

Skills Required

  • 7-10+ years of experience in social media and/or digital content
  • 3-5 years managing large-scale global programs
  • Background in the Gaming industry or adjacent Tech/Entertainment industry
  • Proven track record building and executing global social strategies
  • Deep understanding of platform ecosystems and audience behavior
  • Experience mentoring high-performing teams
  • Experience collaborating at the executive level
  • Global perspective and cultural fluency
  • Proficiency with social management and analytics tools

Epic Games Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Epic Games and has not been reviewed or approved by Epic Games.

  • Healthcare Strength Health coverage is described as comprehensive—often free—and includes medical, dental, vision, and access to therapy sessions. Feedback suggests these offerings are a standout element of the overall package.
  • Equity Value & Accessibility Stock options and sizable bonuses are highlighted as meaningful parts of total compensation, with some describing pay as unmatched. Feedback suggests equity and incentives materially enhance perceived compensation.
  • Leave & Time Off Breadth Generous time off, paid holidays, and sabbaticals are referenced alongside improvements in work-life balance. Feedback suggests paid leave breadth helps offset demanding periods.

Epic Games Insights

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The Company
HQ: Cary, NC
5,500 Employees
Year Founded: 1991

What We Do

Founded in 1991, Epic Games is an American company founded by CEO Tim Sweeney. The company is headquartered in Cary, North Carolina, and has more than 50 offices worldwide. Today Epic is a leading interactive entertainment company and provider of 3D engine technology. Epic operates one of the world’s largest games, Fortnite, and Epic has over 600 million accounts with over 5 billion friend connections across Fortnite, Fall Guys, Rocket League, and the Epic Games Store. Epic also develops Unreal Engine, which powers the world’s leading games and is also adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation. Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content.

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