Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
We're looking for a Social Media Manager who thinks like a journalist with a beat. Someone who is constantly scanning culture, spotting the moment, and knows exactly how to make a brand show up in a way that feels native, human, and worth people's time. This isn't a role for someone who manages a content calendar and calls it done. It's for the rare creator-strategist who can build a social presence from the ground up, help make content that actually connects, and grow two brands in a category that's never been done this way before.
This role reports into the Director of Creative Strategy and sits at the intersection of organic social, creative production, and cultural fluency.
Duties and Responsibilities:
- Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond
- Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively
- Identify and monitor KPIs per platform and use them to sharpen your approach over time
- Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up
- Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube.
- Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down
- Edit with expert-level fluency in CapCut and other mobile-first social editing tools
- Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
- Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching
- Help to identify, source, contract, brief/script UGC and influencers to partner with
- You are comfortable writing copy, both long form and short
- Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us
- Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine.
- Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together
- Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output
- Stay current on how social platforms and AI tools are evolving and factor that into how we show up
Qualifications and Skills:
- 3+ years of experience managing social media for a brand, ideally in a consumer tech, fintech, or DTC environment where the audience is skeptical and the creative bar is high
- You think like a journalist with a beat — you track trends, cultural moments, and platform shifts proactively and always have a point of view on what's worth acting on
- Expert-level CapCut and mobile editing skills — you can take raw footage and turn it into something scroll-stopping without a full production team
- Strong copywriter with a natural, platform-native voice — you write like a human, not a brand. You’re comfortable with both long for copy and short form
- Deep platform fluency across TikTok, Instagram, LinkedIn, and YouTube — you know what performs and why on each, and you stay current
- Comfortable and confident on camera when needed
- AI-forward: you're already using AI tools in your workflow and can show examples of what that looks like in practice
- Highly organized and self-directed — you can manage a content calendar across multiple brands and channels without losing creative sharpness
- Experience working with UGC and influencers. Your comfortable negotiating a contract, creating briefs, writing scripts and talking points, and giving detailed feedback
- Genuinely curious about advertising, culture, and the internet — this is something you think about outside of work hours
#LI-Remote #LI-CM1
The US national base salary range for this full-time position is $105,000 - $185,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.
Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.
Skills Required
- 3+ years managing social media for a brand
- Experience in consumer tech, fintech, or DTC environments
- Expert-level CapCut and mobile-first social editing skills
- Deep platform fluency across TikTok, Instagram, LinkedIn, and YouTube
- Strong copywriting skills for both long-form and short-form social copy
- Comfortable and confident on camera when needed
- Experience creating, repurposing, and adapting paid/TV content for organic social
- Experience sourcing, briefing, contracting, and managing UGC and influencer partners, including negotiating contracts
- Ability to define and monitor platform-specific KPIs and use them to optimize strategy
- Experience using AI tools and building AI-powered workflows to scale content production
- Highly organized and self-directed; able to manage content calendars across multiple brands
- Curiosity about culture, advertising, and internet trends; proactive trend tracking
What We Do
Ethos makes getting life insurance instant and easy. Our approach blends technology and industry expertise, and the human touch to deliver an incredible life insurance experience. Ethos has raised over $400 million of capital from Sequoia, Accel, Google Ventures, Goldman Sachs, Softbank and more. We are one of the largest U.S. life insurance issuers. We continue to scale quickly and are looking for passionate Ethosaurs to protect the next million families.
Why Work With Us
Ethos is powered by people from all kinds of backgrounds. We embrace a one-team, one-dream mentality, while encouraging Ethosaurs to speak their mind and act boldly, even in the absence of consensus. We believe in decentralized decision making - not decisions made by committee. Here you can have an impact and true ownership over your successes.
