The Role
Manages Overture’s social media presence across LinkedIn, TikTok, Instagram, Facebook, and other platforms. Responsibilities include developing strategy and editorial calendars, creating and editing short-form video, writing social copy, appearing on camera, managing community engagement, coordinating creators, supporting campaigns, tracking competitors and performance metrics, and producing actionable reports. The role requires a portfolio, strong storytelling skills, and collaboration across marketing and company teams. Up to 10% travel may be required.
Summary Generated by Built In
SOCIAL MEDIA & CONTENT MANAGER ____________________________________________________________________________________
Job Title: Social Media and Content Manager - Hybrid
Reports To: Sr. Marketing Operations Manager
Department: Marketing
FSLA: Exempt
Compensation: $70,000-$90,000 annually
____________________________________________________________________________________
Job Overview:
The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing.
Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume.
Duties and Responsibilities:
Skills and Qualifications:
Job Title: Social Media and Content Manager - Hybrid
Reports To: Sr. Marketing Operations Manager
Department: Marketing
FSLA: Exempt
Compensation: $70,000-$90,000 annually
____________________________________________________________________________________
Job Overview:
The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing.
Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume.
Duties and Responsibilities:
- Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms.
- Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences.
- Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel.
- Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture.
- Manage publishing, community engagement, and day-to-day activity across company social channels.
- Identify opportunities to participate in timely trends, conversations, and emerging platform formats.
- Develop original content featuring Overture’s people, products, capabilities, culture, and client work.
- Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content.
- Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms.
- Write social posts, captions, video scripts, hooks, and campaign copy.
- Interview employees and subject-matter experts to identify useful, interesting, and engaging stories.
- Turn merchandise trends, product launches, activations, and company news into relevant social content.
- Capture content at company events, client activations, production facilities, and other locations as needed.
- Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series.
- Monitor social media, cultural, marketing, and branded merchandise trends.
- Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation.
- Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice.
- Develop social-first campaigns designed to grow audience, engagement, and brand awareness.
- Identify and manage relationships with external creators, influencers, and freelance content partners.
- Create briefs and oversee creator content from concept through publication.
- Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns.
- Test new content series, creative approaches, and distribution strategies.
- Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators.
- Use performance data to evaluate content effectiveness and continuously improve the social media strategy.
- Provide regular reporting that includes clear insights and recommended actions.
- Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation.
- Portfolio required prior to interview.
- May require up to 10% travel.
- Other tasks as assigned by management.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
- A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
- 3–5 years of experience in social media, content creation, digital marketing, or a related role.
- Portfolio demonstrating strong social media content, particularly short-form video.
- Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook.
- Experience creating, shooting, and editing social media content.
- Experience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms.
- Strong writing, storytelling, interviewing, and communication skills.
- Strong understanding of social media trends, algorithms, formats, and audience behavior.
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
- Comfortable appearing on camera and representing the company publicly.
- Ability to work independently and move quickly from idea to execution.
- Experience working with creators, influencers, or freelance production partners preferred.
- Familiarity with social listening, scheduling, analytics, and paid social tools preferred.
- B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred.
- Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributions
- Pet insurance and bring your dog to work days
- Corporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at Work
- Generous paid time off (vacation, sick and personal days as well as yearly floating holiday)
- 401(k) eligibility day one of employment, with a Company match after the first year of employment
- Paid maternity and paternity leave based on years of service
- Relaxed dress code
- Overture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffs
- Employee referral bonus
Skills Required
- Current resume and portfolio or samples of relevant social media, content creation, video, or campaign work
- 3-5 years of experience in social media, content creation, digital marketing, or a related role
- Portfolio demonstrating strong social media content, particularly short-form video
- Experience managing brand accounts across LinkedIn, TikTok, Instagram, and Facebook
- Experience creating, shooting, and editing social media content
- Experience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms
- Strong writing, storytelling, interviewing, and communication skills
- Strong understanding of social media trends, algorithms, formats, and audience behavior
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously
- Comfort appearing on camera and representing the company publicly
- Ability to work independently and move quickly from idea to execution
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Experience working with creators, influencers, or freelance production partners
- Familiarity with social listening, scheduling, analytics, and paid social tools
- B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience
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The Company
What We Do
Overture Promotions is a global swag agency that helps organizations elevate their brands through branded merchandise, corporate gifts, and promotional products. Its services include developing promotional marketing programs, sourcing products, managing custom orders, and providing eCommerce-based customer support. The company also emphasizes sustainable and socially responsible alternatives, helping clients select environmentally friendly products aligned with branding, budgets, and sourcing goals.
