Social Media and Community Associate, OXO

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Social Media and Community Associate, OXO

Department: Marketing – Home & Outdoor

Work Location: New York, NY, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. 

What you will be doing: 

As a Social Media and Community Associate, you will support the OXO Marketing team by managing our social media channels and building our community. The Social Media and Community Associate will deliver a strong, positive consumer-facing impression of the brand and its diverse portfolio. You will also manage the execution of OXO’s social media strategy as well as other management and creation of content across key digital programming and platforms.

• Maintain all OXO and OXO TOT social media platforms and build platform-specific strategies that ladder up to brand strategy.

• Write copy and create content for owned social media channels: Instagram, TikTok, Facebook, Pinterest, and YouTube.

• Create and own the organic social media content calendar; coordinate with agency for paid social ads.

• Support ongoing optimization of social content strategy through performance insights, testing and platform trends.

• Brief in social content needs to brand design team and social content creators that drive social media strategy and elevate the brand.

• Ensure strong and on-brand community management and quick turnaround to consumer queries on social.

• Support ongoing optimization of social content strategy through performance insights, testing, and platform trends.

• Manage influencer marketing and creator partnerships, both paid and organic.

• Manage relevant performance reporting on a consistent basis and proactively recommend adjustments to strategy and content accordingly.

• Identify social trends, creator behaviors, and cultural moments that can inform content opportunities for the brand.

Skills needed to be successful in this role: 

• Proficient with MS Office

• Expert knowledge of social media platforms and digital trends

• Familiarity with influencer management, both paid and organic

• Strong communication skills in both verbal and written, listening skills

• Challenger brand mindset with excitement for helping grow and evolve a culturally relevant brand presence

• Passion for social media, creator culture, and emerging platform trends

• Strong creative instincts and curiosity around what makes content perform organically

• Ability to think outside the box and bring proactive ideas forward

• Comfortable operating in a fast-moving, test-and-learn environment

• Strong sense of ownership, agility, and willingness to experiment

• Naturally collaborative and energized by cross-functional teamwork

Minimum Qualifications: 

• Bachelor’s Degree from an accredited four-year college or university in related field/profession

• 2+ years’ experience in Digital Marketing, especially social media management

• Experience with social media monitoring, measurement and analytics tools

• Authorized to work in the United States on a full-time basis 

Preferred Qualifications: 

• Sprout experience 

• Knowledge and passion for home, food, lifestyle, trends

In New York, the standard base pay range for this role is $62,067 - $76,000 annually. This base pay range is specific to New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.