THE OPPORTUNITY:
Buffalo Wild Wings is the largest sports bar in America. We’re the largest pourer of draft beer in America. We have more sports on more screens than any establishment on the planet. Buffalo Wild Wings is not just a restaurant, it’s an experience. It is critical that the Buffalo Wild Wings brand in relevant and present in culture so that we stay top of mind with consumers.
As a core member of the Integrated Marketing Communications team, this candidate will be supporting execution and influencing how the brand shows up in culture across activations and social media.
This full-time position reports to the Sr. Manager, Integrated Marketing Communications (Activations & Social) and sits within the Integrated Marketing Communications group of the Buffalo Wild Wings marketing team. The role is located at the Inspire Brands Global Support Center in Atlanta, Ga.
PURPOSE OF THE POSITION:
Supporting, influencing and executing activations and social media for Buffalo Wild Wings.
RESPONSIBILITIES:
Partners with the Sr. Manager and Assoc. Manager, Social/Activations on:
Social Media
- Partner with the internal and agency social teams to develop and execute
- Planned Social
- Ensure social content is laddering back to the social strategy and brand guidelines, tone, look, feel
- Brief the agency on content needs and outline types of content, moments for the monthly calendar
- Right-size budget to content needs
- Real-Time Social & Community Management/Engagement
- Identify
- Cultural trends, particularly on TikTok and emerging platforms
- Opportunities in sports and culture to activate which can help the brand get noticed
- Engage
- Manage brand social channels’ responses to moments and comments which can amplify brand visibility on social
- Identify
- Content Management & Posting
- Post content for brand social channels
- Have the ability to write social copy for posts
- Reporting
- Collaborate with the Brand Manager, Social Media on monthly, quarterly and annual social performance reports.
- Planned Social
Influencer
- Manage a variety of influencer campaigns throughout the year and regularly identify potential talent to partner with.
Activations
- Agency Management/Partnership
- Execution of briefs
- Direction, feedback and collaboration
- Partnering to develop work which meets KPIs and breaks through in culture
- Internal Partnership
- Work within the Activations team to have a pulse on culture, identify and execute opportunities to activate
- Work with the cross-functional team from Brand to Operations to Category Management and others to achieve common goals
- Administrative
- Assist with budget, invoices and vendor set-up
- Coordinate various needs such as food deliveries for content partners, shipping items etc.
- Project Management
- Is responsible for visibility and management of project milestones and steps either internally or in partnership with agencies
EXPERIENCE QUALIFICATION:
- 1-3 years of relevant experience in marketing, Social Media marketing and/or content creation.
- Bachelor’s Degree in advertising, communications, marketing, or public relations
REQUIRED KNOWLEDGE, SKILLS or ABILITIES:
- Strong writing experience and verbal communication skills
- Experience developing creative and engaging social media strategies
- Ability to oversee, plan and deliver content across different platforms
- Displays knowledge and understanding of social media platforms
- Culturally dialed-in social native - lives and breathes Culture across Sports, Music, Lifestyle and Entertainment. Ideally has a strong understanding of sports.
- Solid understanding of agency creative/production process and tactics required
- Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team
Skills Required
- 1-3 years of relevant experience in marketing, social media marketing, and/or content creation
- Bachelor’s degree in advertising, communications, marketing, or public relations
- Strong writing and verbal communication skills
- Experience developing creative and engaging social media strategies
- Ability to plan and deliver content across different platforms
- Knowledge and understanding of social media platforms
- Understanding of sports, music, lifestyle, and entertainment culture
- Understanding of agency creative and production processes
- Organization, self-motivation, creativity, attention to detail, and cross-functional teamwork
Inspire Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inspire Brands and has not been reviewed or approved by Inspire Brands.
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Healthcare Strength — Comprehensive health coverage, mental health support, disability insurance, and related programs are emphasized for support‑center and eligible management roles. Materials also reference options like HSAs and EAPs as part of a broad healthcare offering.
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Leave & Time Off Breadth — Unlimited PTO is highlighted for support‑center roles alongside paid leaves such as parental and adoption assistance. Feedback suggests these time‑off elements are a core part of the corporate employee value proposition.
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Wellbeing & Lifestyle Benefits — Employee food discounts, on‑site amenities (e.g., gym, snacks, and similar perks), and lifestyle programs add tangible day‑to‑day value. Additional benefits like commuter options, financial wellness tools, and pet insurance further broaden the package.
Inspire Brands Insights
What We Do
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.
