At Globe Life, we are committed to empowering our employees with the support and opportunities they need to succeed at every stage of their career. We take pride in fostering a caring and innovative culture that enables us to collectively grow and overcome challenges in a connected, collaborative, and mutually respectful environment that calls us to help Make Tomorrow Better.
Role Overview:
Could you be our next Social Media Analyst? Globe Life is looking for a Social Media Analyst to join the team!
In this role, you will be responsible for guiding online reputation management and social media strategy development for the Globe Life brand and its subsidiaries, including monitoring daily social media activity, identifying brand mentions, and delivering market value reporting to the appropriate internal teams in a timely manner. You will analyze available data and identify current social media trends to strengthen the Globe Life brand, while also assisting in developing strategies that improve the social media presence of independent business owners and agents across Globe Life's subsidiaries.
This is a remote / work-from-home position.
What You Will Do:
- Work closely with other members of the Marketing Team to coordinate social media strategies at a corporate, agency and individual level.
- Monitor the social media inboxes for Globe Life’s corporate accounts and assign messages to the appropriate teams within marketing in a timely manner.
- Use social media listening tools, such as Sprinklr Insights, to maintain and monitor brand reputation both internally and externally, identifying possible instances that affect the Globe Life brand.
- Analyze data of social media performance to compile both weekly and monthly reports for use by our social media strategy team and divisional leadership.
- Work with our social media strategy team to identify trends in data to build social media initiatives and assess monitoring needs.
- Monitor all incoming reviews via Birdeye and communicate any low rated/no response reviews to the social media strategy team.
- Build competitor reports to help identify areas of growth for Globe Life’s social media presence and reputation.
- Identify upcoming trends to help with content development and to foster growth on all social media channels.
What You Can Bring:
- Bachelor’s degree, preferably in social media or digital marketing from a four-year college or university.
- 1-2 years of professional experience in social media management.
- Must possess a passion for social media and digital marketing industry.
- Ability to analyze data and identify trends.
- Effective communicator with management and other team members.
- Show enthusiasm and initiative when taking on new projects.
- Excellent time management and organizational skills with ability to prioritize multiple assignments.
- Strong proofreading and writing skills are required with attention to detail.
- Experience with Microsoft Office: Word, PowerPoint and Excel.
- Experience with social media management (ex. Hootsuite, Sprinklr, Sprout, etc.) and online reputation platforms (ex. Birdeye, Talkwalker, Google My Business, etc.).
Applicable To All Employees of Globe Life Family of Companies:
Reliable and predictable attendance of your assigned shift.
Ability to work full time and/or part time based on the position specifications.
How Globe Life Will Support You:
Looking to continue your career in an environment that values your contribution and invests in your growth? We've curated a benefits package that helps to ensure that you don’t just work, but thrive at Globe Life:
Competitive compensation designed to reflect your expertise and contribution.
Comprehensive health, dental, and vision insurance plans because your well-being is fundamental to your performance.
Robust life insurance benefits and retirement plans, including company-matched 401k and pension plan.
Paid holidays and time off to support a healthy work-life balance.
Parental leave to help our employees welcome their new additions.
Subsidized all-in-one subscriptions to support your fitness, mindfulness, nutrition, and sleep goals.
Company-paid counseling for assistance with mental health, stress management, and work-life balance.
Continued education reimbursement eligibility and company-paid FLMI and ICA courses to grow your career.
Discounted Texas Rangers tickets for a proud visit to Globe Life Field.
Opportunity awaits! Invest in your professional legacy, realize your path, and see the direct impact you can make in a workplace that celebrates and harnesses your unique talents and perspectives to their fullest potential. At Globe Life, your voice matters.
Skills Required
- Bachelor's degree from a four-year college or university, preferably in social media or digital marketing
- 1-2 years of professional experience in social media management
- Ability to analyze data and identify trends
- Effective written and verbal communication skills
- Strong time management and organizational skills, including the ability to prioritize multiple assignments
- Strong proofreading and writing skills with attention to detail
- Experience with Microsoft Word, PowerPoint, and Excel
- Experience with social media management tools such as Hootsuite, Sprinklr, or Sprout
- Experience with online reputation platforms such as Birdeye, Talkwalker, or Google My Business
- Reliable and predictable attendance
Globe Life Compensation & Benefits Highlights
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Retirement Support — Retirement programs are described as a standout, combining a company-matched 401(k) with a traditional pension. Company materials and current postings indicate both are available to eligible employees.
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Parental & Family Support — Paid maternity and parental leave at full pay is highlighted as part of the package. Feedback suggests these offerings contribute meaningfully to family-friendly policies.
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Wellbeing & Lifestyle Benefits — A broad set of extras—such as counseling/EAP resources, financial and legal assistance, fitness/wellness programs, and education support—expands the package beyond core insurance and retirement. These additions are presented as part of a comprehensive benefits suite.
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What We Do
Globe Life is a national insurance company that helps protect the financial futures of working families. Serving millions of policyholders, Globe Life provides life and supplemental health insurance products designed to help customers prepare for the unexpected and protect what matters most. For more than a century, Globe Life has built its business around providing financial protection and delivering on its commitments to customers. Today, people across the organization bring together expertise in areas including insurance operations, customer care, technology, actuarial, finance, and other professional functions to serve policyholders and support the business. Globe Life reaches customers through multiple distribution channels, including independent insurance agents affiliated with its agency divisions. Across the organization, the work is connected by a common purpose: helping provide families with financial protection and support when they need it most.
Why Work With Us
Globe Life combines long-term stability with opportunities to build a meaningful career. Employees can grow through professional development, internal mobility, mentoring, and leadership programs, with benefits that support their future, including a company-matched 401(k) and pension plan for eligible employees.
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Globe Life Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Work arrangements at Globe Life vary by role — onsite, remote, or hybrid (home Mon/Fri, office Tue–Thu). Every setup is matched to the job and team. Regardless of location, professionalism, collaboration, and accountability are always expected.
