Lincoln Tech is seeking an on-site Social Media Administrator, at our brand new Hicksville, NY campus, who will primarily be responsible for creating and publishing content on the campus' Instagram platform and contributing campus content for other corporate social media platforms, including TikTok, Facebook, YouTube, X, and LinkedIn. The Admin will also take direction from the corporate social media team on monthly campus and system-wide initiatives and content requests as needed. The Social Media Admin should be a highly motivated individual with experience and a passion for designing social content, brand building, increasing audience engagement, and social participation.
Responsibilities of a Social Media Administrator
- Manage day-to-day Instagram posts for their campus page.
- Work with campus staff, students, and graduates to gather content for postings.
- Manage published content (images, video, and copy) and ensure engagement with comments, likes, and messages.
- Understand basic social media metrics and be able to take action from monthly, quarterly, and ad hoc reports
- showing social media results.
- Monitor, listen, and respond to users in a "social" way.
- Establish ongoing communication with the Corporate Social Media team.
- Attend campus events on and off campus as needed, including career fairs, graduations, etc.
- Stay on top of social media trends.
Requirements of a Social Media Administrator
- Associate's degree required; concentration in advertising, marketing, media or communications preferred. Bachelor's degree strongly desired.
- 1+ years of direct social media experience
- Knowledge and understanding of Instagram and its features, including reels, stories, etc.
- Experience in social media tactics that increase brand equity and awareness.
- Experience with content creation tools (i.e. Canva, promo.com, etc.) is a plus.
- Functional knowledge of Microsoft Office systems and software.
Full-Time Benefits
- Medical, Dental, Vision
- Life and Disability Insurance
- 401(k) with Company Match
- Paid Time Off and Holidays
- Growth Opportunities
About Us
For 80 years Lincoln Tech has been one of the nation's leading providers of career training in Healthcare, Automotive/Diesel, Skilled Trades, Information Technology.
Lincoln Tech is an Equal Opportunity Employer.
- Email: [email protected]
- Website: lincolntech.edu/careers
$22-$24 hourly
Skills Required
- Associate's degree required
- Concentration in advertising, marketing, media, or communications preferred
- Bachelor's degree strongly desired
- 1+ years of direct social media experience
- Knowledge and understanding of Instagram features, including Reels and Stories
- Experience with social media tactics that increase brand equity and awareness
- Experience with content creation tools such as Canva or promo.com
- Functional knowledge of Microsoft Office systems and software
What We Do
Lincoln Tech is a nationally recognized leader in hands-on career training. Since 1946, our 22 campuses across 12 states have helped thousands of graduates launch successful careers in high-demand fields. We specialize in practical, skills-based education for industries including Automotive, Diesel, Healthcare, Information Technology, and Skilled Trades such as Welding, Computerized Manufacturing, HVAC, Electrical, and Electronics.
