Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Media Lead
Location: Kingston, United Kingdom.
About the role:
You'll be the strategic architect behind content that connects iconic brands with contemporary culture. Based in Kingston, UK with hybrid working arrangements (min. 3 days per week on-site), you'll oversee social strategy and execution for well-loved food brands across UK. Your strategic vision will transform brand messaging into cultural currency, ensuring our products don't just participate in conversations but help define them.
You'll be the strategic orchestrator behind social-first approaches that elevate brand presence in the digital landscape. Working at the intersection of cultural relevance and commercial objectives, you'll translate consumer insights into compelling content strategies that resonate with diverse audiences, whilst also overseeing a team of organic social media managers to create best in class organic social strategies. We're looking for someone who can identify golden opportunities within cultural movements, finding innovative ways to embed our brands authentically into the conversations that matter. Success means building a cohesive social ecosystem where creativity, cultural relevance and commercial results work in perfect harmony.
What you will be doing:- Define and execute ambitious content strategies that position a range of beloved food brands at the heart of cultural conversations focusing on organic social, but feeding into influencer and paid strategies.
- Be a strategic partner with our client and their agencies. Day-to-day expert and advisor to brand teams. Feed into wider marketing and campaign decisions.
- Provide strategic guidance on influencer agency partnerships and deliver informed recommendations to optimize collaboration and performance.
- Lead a team comprising of 3 x Social Media Managers
- Drive performance, insight and optimisations across social channels and strategies
- Oversee influencer activity
- Create frameworks and guidelines that ensure consistent quality across always-on content, influencer partnerships and reactive moments
- Spearhead the integration of GenAI technologies that enhance creative outputs while maintaining brand authenticity
- Collaborate with insights and analytics teams to continuously optimise performance and apply learnings to elevate social content and channel perfmance
- Transform client briefs into innovative social approaches that deliver against both brand and commercial objectives
- Shape the evolution of our social offering as platforms and audience behaviours evolve
- Stay ahead of emerging cultural trends to maintain our brands' cultural relevance
- Deliver work that builds measurable brand love while driving commercial performance
- Connect everything “social” together – orchestrate the social ecosystem across organic, influencer and paid so always-on content, and campaigns, sing in harmony.
- A track record demonstrating 6-8 years of success in senior social media leadership, with strong experience across consumer brands or content-focused agencies
- Strategic thinking that connects cultural insights to measurable business outcomes
- Proven ability to lead diverse teams while maintaining excellence in fast-paced environments
- Expertise in enterprise-grade social management platforms (Sprinklr, Hootsuite, Meltwater or similar)
- Experience managing integrated campaigns across Instagram, TikTok, YouTube and emerging platforms
- A talent for translating complex strategic thinking into clear, compelling presentations
- The ability to influence senior stakeholders with confidence and authority
- An eye for cultural movements before they become mainstream trends
Req ID: 17749
#LI-SL1 #LI-Hybrid #LI-midsenior
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Skills Required
- 6-8 years of senior social media leadership experience in consumer brands or content-focused agencies
- Strategic thinking linking cultural insights to measurable business outcomes
- Proven ability to lead and manage diverse teams in fast-paced environments
- Expertise in enterprise social management platforms (Sprinklr, Hootsuite, Meltwater or similar)
- Experience managing integrated campaigns across Instagram, TikTok, YouTube and emerging platforms
- Ability to translate complex strategy into clear, compelling presentations
- Ability to confidently influence senior stakeholders
- Proven eye for emerging cultural trends and movements
- Willingness/ability to work hybrid in Kingston, UK with minimum 3 days per week on-site
OLIVER Agency Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OLIVER Agency and has not been reviewed or approved by OLIVER Agency.
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Leave & Time Off Breadth — Feedback suggests vacation, sick leave, and paid holidays are strong elements, with time off frequently highlighted as a standout part of the package. UK materials also describe generous annual leave that increases with service alongside additional personal days.
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Retirement Support — Feedback suggests U.S. employees can access a 401(k), and at least one account notes an immediate match. UK materials indicate a formal pension arrangement within the parent group.
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Affordable Benefits — Feedback suggests U.S. medical coverage is paired with employer-funded HSA/HRA or flex contributions that help offset high deductibles. These subsidies can meaningfully reduce out-of-pocket costs for some employees.
OLIVER Agency Insights
What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
