Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Lead
Location: Kingston, United Kingdom. 3 days a week on site, 2 days working from home.
About the role:The Social Lead sits at the intersection of social strategy, creativity, operations and team leadership. You'll own the social media direction across all channels, translating cultural insight and brand plans into content that genuinely connects with communities, while setting the creative standards and systems that make great work possible at scale. You live and breathe social: you know who our audiences are, what drives their engagement, and what it takes to grow.
What you will be doing:- Lead social media strategy across organic channels, including TikTok, Instagram, Facebook and emerging platforms, driving reach, engagement and community growth
- Act as the day-to-day social expert and advisor to brand teams, feeding into wider campaign and marketing decisions
- Lead the organic social response within the Integrated Agency Team (IAT) per campaign, ensuring organic channels are fully integrated and activated in harmony with wider campaign activity
- Set and uphold creative quality standards across all formats, including short-form video, Reels, TikTok, Stories, UGC, motion and statics, bringing fresh platform references and cultural context into every brief
- Pioneer a test & learn culture, proactively trialling new formats and platform features (e.g. Reels, Remix, collaborative content) and feeding structured findings back into content planning and strategy
- Stay on the pulse of cultural conversations, identifying opportunities to embed brands authentically into the moments that matter
- Guide influencer and creator briefs, ensuring alignment with brand look, feel and content themes; oversee tone of voice and claim accuracy across all output in line with R&D guidance and sustainability commitments
- Track and report against channel KPIs on a monthly and quarterly cadence, analysing performance data and translating insight into clear recommendations that improve content and channel strategy
- Ensure the team are actively informed by performance learnings, embedding insight into briefing and creative iteration; use social listening tools (e.g. Sprinklr, Meltwater) to monitor brand conversation and sentiment
- Work alongside the paid social team to identify best-performing organic content and make clear recommendations for amplification
- Lead and develop a team of social-first content specialists, setting direction, giving regular feedback and managing workload effectively across a multi-brand programme; own the always-on editorial calendar
- Build quality frameworks that ensure consistency across always-on content, influencer partnerships and reactive moments; use and help embed AI tools into day-to-day workflows to improve output quality and efficiency
- A portfolio or track record of standout content and community growth for consumer brands, ideally in FMCG/CPG or a social-first environment, with strong short-form video and creator-led work
- Proven experience leading social strategy and execution across TikTok, Instagram, Meta and emerging platforms, with a clear point of view on what works and why
- A genuine feel for cultural movements and online communities; you spot trends before they peak and know how to act on them with brand authenticity
- Experience managing and developing a team across a fast-paced, multi-brand environment
- Confidence using social data and listening tools (e.g. Sprinklr, Meltwater) to track performance and translate insight into clear, actionable recommendations
- Experience working alongside influencer and creator partnerships, and collaborating with paid social teams to inform organic content amplification
- Confidence managing client and stakeholder relationships and communicating creative decisions clearly and with authority
- Experience localising global brand or social frameworks for a local market
- Familiarity with content operations tools, including editorial trackers, repurposing workflows or performance review processes
- Experience with or curiosity about Gen AI tools for content and social work; we'll develop this further on the job
- Familiarity with UK regulatory guidance, including ASA/CAP, CMA, brand safety and claims substantiation
Req ID: 18381
#LI-SL1 #LI-Hybrid #LI-director
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Skills Required
- Portfolio or track record of standout content and community growth for consumer brands
- Strong short-form video and creator-led content experience
- Social strategy and execution experience across TikTok, Instagram, Meta, and emerging platforms
- Knowledge of cultural movements, online communities, and authentic brand engagement
- Experience managing and developing a team in a fast-paced, multi-brand environment
- Experience using social data and listening tools such as Sprinklr or Meltwater
- Experience with influencer and creator partnerships
- Experience collaborating with paid social teams on organic content amplification
- Client and stakeholder relationship management experience
- Ability to communicate creative decisions clearly and authoritatively
- Experience localizing global brand or social frameworks for a local market
- Familiarity with content operations tools, editorial trackers, repurposing workflows, or performance review processes
- Experience with or curiosity about generative AI tools for content and social work
- Familiarity with UK regulatory guidance, including ASA/CAP, CMA, brand safety, and claims substantiation
- Experience in FMCG/CPG or a social-first environment
OLIVER Agency Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OLIVER Agency and has not been reviewed or approved by OLIVER Agency.
-
Leave & Time Off Breadth — Feedback suggests vacation, sick leave, and paid holidays are strong elements, with time off frequently highlighted as a standout part of the package. UK materials also describe generous annual leave that increases with service alongside additional personal days.
-
Retirement Support — Feedback suggests U.S. employees can access a 401(k), and at least one account notes an immediate match. UK materials indicate a formal pension arrangement within the parent group.
-
Affordable Benefits — Feedback suggests U.S. medical coverage is paired with employer-funded HSA/HRA or flex contributions that help offset high deductibles. These subsidies can meaningfully reduce out-of-pocket costs for some employees.
OLIVER Agency Insights
What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
