Social Freelancer, Style

What You'll Do

• Execute the voice of Complex Style (Facebook, Twitter/X, Instagram, TikTok) on all of our social platforms, exhibiting excellent judgment and audience-sensitive framing
• Leverage a robust knowledge of streetwear and high fashion—and their intersections with music, pop culture, and sports—to inform content curation, trendspotting, and storytelling that resonates authentically with Complex’s audience
• Create, curate, and be responsible for all content published to Facebook, Twitter, and Instagram for Complex Style.
• Lead community management, moderation, and DM management using a deep understanding of the Complex tone and voice
• Surface and pitch viral, breaking, and social-friendly content to our news team
• Develop creative assets in Photoshop and Premiere/CapCut
• Ideate, source, and create original real-time content for all Complex Style audiences, identifying memes and trends at the cusp of virality
• Support all social goals (growth, traffic, views, and engagement) and be accountable for providing vertical-specific tactics, strategic pivots, and added direction when needed
• Track and share social and platform best practices with internal teams, providing best-in-class examples where possible
• Manage workflow of editorial social posts, working with the branded social team to coordinate posting and schedules, when necessary

Who You Are

• 2-3 years of social media and editorial experience with a publisher or brand
• A deep understanding of the Complex Style content, voice, and tone
• Proficient in Adobe Creative Suite and Premiere Pro
• Must be willing to work nights and occasional holidays for coverage of live events
• Positive, intuitive, proactive, and collaborative team player
• Strong writing and communication skills, proofreading experience, and quick decision-making skills
• Robust knowledge of streetwear/high fashion and how it connects to areas such as music + pop culture + sports.
• Possess a deep understanding and fluency of all social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube Shorts)
• Proven track record in driving audience and consumer action on social
• Remain up-to-date on what our competitive set is doing to ensure that our lane isn’t being stepped on
• Self-management skills + take charge attitude