The Role
The Social Editor Freelancer will manage social media content for ComplexBets, focusing on sports betting. Responsibilities include content curation, community engagement, and collaborating with teams to promote betting initiatives while providing culturally relevant insights.
Summary Generated by Built In
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Work Schedule
40 hours a week Monday - Friday
What You'll Do
- Develop, refine, and oversee the voice of Complex Bets across all social platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube Shorts), exhibiting sharp editorial judgment and audience-sensitive framing tailored to sports betting and predictive markets.
- Create, curate, and publish all content across Complex Bets social channels, including odds-based content, predictive insights, game-day reactions, betting trends, and platform-native storytelling.
- Lead community management, moderation, and DM engagement, fostering a credible, informed, and high-energy betting community aligned with the Complex tone.
- Surface and pitch viral betting angles, market shifts, breaking odds movement, and culturally relevant sports moments to editorial and video teams.
- Own tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA fights, World Cup, etc.), collaborating with design to develop platform-specific assets and independently producing reactive creative in real time.
- Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting-adjacent initiatives and brand partnerships.
- Execute promotion of betting-focused commerce and experiential initiatives, including live-event coverage, watch parties, predictive market launches, and partner activations.
- Ideate, source, and create real-time betting content that captures memes, odds swings, prop bets, and trending narratives at the cusp of virality.
- Participate in editorial brainstorms and social planning meetings, ensuring betting coverage is culturally relevant, timely, and differentiated.
- Serve as the point person on Complex Bets social goals (growth, engagement, video views, referral traffic), developing vertical-specific strategies and optimizing performance based on analytics and platform trends.
- Track and share social and platform best practices specific to sports media and betting content, providing competitive analysis and best-in-class examples.
- Manage the workflow of editorial social posts, coordinating with branded social to align sponsored betting content and organic publishing calendars.
- Implement and utilize AI tools to improve workflow efficiency, predictive content ideation, performance analysis, and creative testing.
- Investigate, recommend, and experiment with emerging platforms and betting-adjacent communities to expand Complex Bets’ footprint.
- Appear on-camera as needed for betting previews, rapid reactions, odds breakdowns, and social-first video content.
Who You Are
- 2–3 years of social media and editorial experience with a publisher, sports brand, betting platform, or culturally relevant media company.
- Deep understanding of sports betting, predictive markets, odds culture, and how they intersect with sports, pop culture, and internet trends.
- Strong knowledge of major U.S. and global sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.).
- Positive, intuitive, proactive, and collaborative team player with strong decision-making skills in fast-moving live-event environments.
- Excellent writing, editing, & proofreading skills with the ability to translate betting language into accessible, engaging social copy.
- Willingness to appear on camera in social media content.
- Must be willing to work nights, weekends, and holidays during major sporting events.
- Deep fluency across all social platforms (Instagram, Twitter/X, TikTok, YouTube Shorts, Facebook) and understanding of how sports audiences behave on each.
- Proven track record of driving audience engagement and action within sports or betting communities.
- Remain up-to-date on competitors in sports media and betting content to ensure Complex Bets maintains a distinct lane.
- Strong self-management skills and a take-charge attitude.
- Proficient in Adobe Creative Suite and Premiere Pro.
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
Top Skills
Adobe Creative Suite
Facebook)
Premiere Pro
Social Media Platforms (Instagram
Tiktok
Twitter/X
Youtube Shorts
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The Company
What We Do
Complex NTWRK champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. From pop culture and style (Complex), music discovery (Pigeons and Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — if you want to be part of what's next and build valuable relationships with the audiences who live in it, join us at Complex NTWRK.
Complex NTWRK creates and distributes original programming with premium distributors including Netflix, Hulu, Facebook, Snap, Fuse, Pluto TV, Roku and more. Our content spans across music to movies, sports to video games, sneakers, fashion to food and more. In 2016, Complex launched its flagship event ComplexCon in Long Beach, California, to bring the "Internet to life."
