Social e Digital Media Flutter SEA Senior Specialist

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your role

The Social Media Communication Senior Specialist is responsible for defining, coordinating, and overseeing the overall Region social media ecosystem, ensuring full alignment with the company’s positioning and corporate communication strategy. The role manages and supervises the external social media agency, guaranteeing high-quality execution and performance delivery.

What you’ll do:

• Develop and implement the corporate social media strategy for the Flutter SEA region in line with the overall communication plan, ensuring its positioning and reputation.

• Define editorial guidelines and content structures consistent with brand identity and tone of voice.

• Lead and supervise the external social media agency, setting clear objectives, KPIs, and expected results. Review and approve editorial plans, content calendars, and creative proposals.

• Manage budget allocation in coordination with the Head of Corporate Communications.

• Define and monitor KPIs related to organic and advertising performance, manage periodic performance reports to share with your manager and the department.

• Monitor online conversations and proactively identify reputational risks, collaborating with communications teams in the event of social media crises.

• Stay up to date on digital trends, emerging formats, and industry best practices, proposing innovative initiatives to improve engagement on different social channels and evaluating new platforms and digital opportunities for corporate visibility.

What you’ll bring:

• Professional experience in a specific area/function with exposure to complex or international environments.

• Proven experience in managing or supporting end-to-end processes/activities/operations.

• Proven ability to manage external agencies.

• Excellent analytical and reporting skills.

• In-depth knowledge of social media channels.

• Excellent written and verbal communication skills in English.

• Solid understanding of brand reputation management and crisis communication.

• Strong strategic orientation combined with practical operational skills.

• Advanced writing, analytical, and reporting skills.

Why choose us:

• 12-month fixed-term contract with hybrid working model

• A dynamic environment within the world’s largest online gaming group.

• Opportunities for learning, growth and cross-country collaboration.

• Meal allowance.

• Supplemental Health Insurance

Choose us also for:

• An inclusive work culture and access to our Diversity & Inclusion initiatives.

• Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.

• Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).

• Parental Leave Packages offering additional financial and practical support.

• Volunteering during working hours.

Much more about us:

• Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.

• Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity  

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.