Ready to make an impact by driving digital visibility and shaping the future of a global winter and adventure playgrounds?
Then this is for you.
Join our General Sports & Events Media Network team in Salzburg, Austria and produce strategic content programming plans across the entire Red Bull Media Network to maximize the growth of and engagement with key target audiences for Sports.
In a nutshell
In this role, you’ll drives digital visibility by developing audience and content strategies to boost engagement across platforms like TikTok, Instagram, YouTube, and our own Red Bull TV and Red Bull website. Leading a social media manager, you’ll ensure global consistency, collaborate with content producers, and align programming strategies with marketing goals, while leveraging data and insights to guide content creation and engagement.
Digital Strategy & Audience Engagement
You’ll develop and implement a comprehensive digital strategy that engages new and existing audiences across Red Bull channels. By collaborating with the audience insights team and leveraging data analysis, you’ll create content strategies that cater to platform needs and resonate with target audiences.
Channel Management & Content Activation
You’ll serve as the primary contact for Winter and Adventure owned and managed channels, including Red Bull TV. Collaborating with programming and channel management teams, you’ll activate key films, events, content formats, and athlete projects while aligning internal platform strategies for effective content releases.
Project Assessment & Collaboration
You’ll assess project outcomes and translate learnings into educational materials to guide long-term planning and strategy refinement. Additionally, you’ll collaborate with producers, development teams, and content partners to identify co-production and distribution opportunities to ensure strategic growth and alignment.
Qualifications- 5+ years' experience in digital strategy or publishing content on major brand (social) media platforms
- Leadership experience, good presenter and motivator, hands-on, not afraid to run accounts when needed
- Digital industry knowledge. You live and breathe the internet.
- Strong ability to critically analyse social media, digital products, video consumption patterns and social media platform algorithms to inform strategy and concrete initiatives.
- A team player and self-starter mentality, curious, structured, and a good mediator who aligns and coordinates conflicts of interest. Passionate about telling strong and authentic stories.
- Fluent in English. Other languages not required but considered an asset.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.303 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
