Social Creative Director

Reposted 10 Days Ago
Be an Early Applicant
Plano, TX, USA
In-Office
Senior level
Food
The Role
The Social Creative Director leads the social media strategy and creative vision, ensuring high-quality content that drives brand engagement and cultural relevance while mentoring creative teams.
Summary Generated by Built In
Company Description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun, philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise the Bar!

Job Description

The Social Creative Director leads the strategy, creative vision, and execution of Raising Cane’s social media presence to drive brand affinity, engagement, cultural relevance, and meaningful business impact. This role oversees social content development across platforms, guiding the team in delivering high-impact, trend-driven storytelling that keeps Cane’s at the forefront of social conversations while supporting broader brand and business priorities.

 

Your Impact and Responsibilities:

  • Lead the creative strategy and execution of photo, video, and copy-based social content across all brand channels, ensuring a bold, consistent, and on-brand presence
  • Define and evolve Cane’s social creative vision, leveraging cultural moments, platform trends, and emerging formats to maximize engagement and relevance
  • Oversee content ideation, capture, editing, and publishing workflows to ensure timely, high-quality execution
  • Partner cross-functionally with Brand, Marketing, Operations, and external agencies to align social content with campaign objectives and brand pillars
  • Guide and mentor creative talent, fostering collaboration, innovation, and continuous development across the team
  • Translate insights, performance data, and industry trends into actionable creative direction and scalable content strategies
  • Ensure social content remains at the forefront of pop culture, driving conversation and reinforcing Cane’s brand identity
  • Concept and execute bold, earned social moments and culturally relevant activations through hands-on creative leadership

 

Travel Requirements:

  • Up to 30% of travel

Qualifications

Required Qualifications:

  • 8+ years of social or creative experience with a focus on social media with a proven track record in a senior creative leadership role within a top-tier agency or in-house team
  • Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent experience
  • Experience concepting and executing large-scale earned social media stunts, platforms, and campaigns
  • A strong, diverse portfolio showcasing recent high-performing, award-winning social media work
  • Proven ability to capitalize on cultural moments by quickly creating impact social activations
  • Expert knowledge of current social media marketing methodologies and nuances of various social media platforms
  • Hands-on experience from concept to production, with a willingness to contribute to directly to execution
  • Expertise in Adobe Creative Cloud, including Illustrator, InDesign, Photoshop, and Premiere Pro
  • Extreme attention to detail, with a strong understanding of design principles and the creative process

Additional Information

All your information will be kept confidential according to EEO guidelines.

Terms of Use

Privacy Policy

Candidate Privacy Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Skills Required

  • 8+ years of social or creative experience with a focus on social media
  • Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent experience
  • Experience concepting and executing large-scale earned social media stunts
  • A strong, diverse portfolio showcasing recent high-performing social media work
  • Proven ability to capitalize on cultural moments
  • Expert knowledge of current social media marketing methodologies
  • Hands-on experience from concept to production
  • Extreme attention to detail and strong understanding of design principles

Raising Canes Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Raising Canes and has not been reviewed or approved by Raising Canes.

  • Strong & Reliable Incentives Additional earning opportunities such as certified trainer pay, “bird specialist” premiums, and late‑night differentials are explicitly offered on top of base wages. These add‑ons can materially lift hourly earnings for eligible shifts and roles.
  • Pay Growth & Progression Pathways like certifications and role advancement provide clear avenues to increase pay, with noted examples of sizeable bumps from initial starting rates. Recent actions raising shift‑manager pay and publicized multi‑year wage increases reinforce upward movement in targeted roles.
  • Wellbeing & Lifestyle Benefits Standout perks include $10,000 first‑time homebuyer assistance, education programs (including no‑cost high‑school diplomas), flexible scheduling, holiday closures, and broad discount and fitness offerings. This breadth aims to support financial goals and day‑to‑day convenience beyond core pay.

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The Company
HQ: Baton Rouge, LA
21,268 Employees
Year Founded: 1996

What We Do

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

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