Social Content & Video Manager

About The RoleThe Social Content & Video Manager conceptualizes, shoots and edits social-first video for The RealReal. This is a hands-on role. You will develop the ideas, capture them, cut them, and deliver fast enough that the product is still available when customers go looking for it.
Our inventory is one-of-a-kind and moves quickly, so our content has to be equally fast and specific. The ideal candidate has deep fashion knowledge across designers, categories and eras, and understands how consignment and resale actually work. That fluency is a core requirement of the role.
This role partners closely with the Social, Editorial, Merchandising and Studio teams, and will help define how video gets made as we build out our studio.

What You Get To Do Every Day

• Concept social-first video across TikTok, Instagram, YouTube and Substack, including reactive posts, repeatable formats and ongoing series
• Shoot on iPhone and mirrorless, in studio and on location, styled and run-and-gun
• Edit to fast turnarounds with platform-native pacing, sound design, captions and text treatments
• Turn content around on newly arrived inventory, same day when the product warrants it
• Partner with fashion and creative leads to track incoming product and identify what to shoot
• Partner with Social on calendar and publishing, and iterate on creative using engagement, impressions and follower goals
• Partner with Editorial so video supports seasonal stories, brand vision and campaign moments
• Monitor social channel trends, audio and formats, and translate them into concepts for our channels
• Expert in best-in-class equipment, lighting, and app technology. Must stay in the know of innovations in the marketplace and come to team with recommendations. 
• Appear on camera as needed, and direct others on camera including talent, employees and consignors
• Support briefing and directing external creators and influencers
• Help define video workflow, equipment and standards for the studio build-out

What You Bring To The Role

Minimum Requirements:

• 5 to 7 years producing social video, in-house, at an agency, or independently
• A reel or portfolio of social-first video work
• Proficiency in Premiere or Final Cut, plus CapCut or equivalent. After Effects and motion graphics a plus
• Working command of camera, lighting and audio
• Deep knowledge of designers, categories, eras and the resale market, fashion and culture. 
• Strong instincts for hooks, pacing and retention
• Proactive, collaborative, organized problem solver
• Able to manage your own shoots, assets and timelines against deadlines
• Interest in e-commerce, sustainability and the circular economy
• Experience working on set with talent

Preferred Requirements:

• On-camera presence 
• Photography skills, on-figure and still life
• Live selling or livestream production experience

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• 9 Paid Company Holidays
• Flexible Time Off (With Manager Approval)
• Find out more about our Benefits here.

The expected salary range for this role is $115,000.00-$130,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service. 

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.