Social & Content Marketer

Responsibilities:

• Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.
• Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.
• Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets.
• Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.
• Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.
• Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.
• Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.
• Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.
• Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.
• Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.

Requirements:

• Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments.
• Strong understanding of SEO-driven content strategy and how social, blog, and long-form content work together.
• Hands-on experience with social media platforms (LinkedIn, X/Twitter, Reddit, Instagram, YouTube, etc.) and analytics tools.
• Excellent writing and editing skills, with experience producing both short-form and long-form content for US audiences.
• Strong communication and presentation skills, with the ability to collaborate cross-functionally.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Positive, proactive mindset with strong ownership and accountability.

Bonus Points:

• Experience producing long-form assets such as ebooks, whitepapers, reports, or research-driven content.
• Familiarity with content management systems (CMS), email marketing, AI content tools, and marketing automation tools.
• Working knowledge of graphic design or video tools (Adobe Creative Suite, Figma, etc.).
• Background in public relations, brand management, or community building.
• Experience running A/B tests, optimizing digital campaigns, or experimenting with new content formats.
• Previous experience in industrial technology or related industries, such as manufacturing, industrial IoT, predictive maintenance, automation, or enterprise B2B SaaS.