Social Content Lead

Posted 13 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
Hybrid
95K-110K Annually
Mid level
Mobile • Social Media
Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
The Social Content Lead will create, manage, and publish engaging social media content, collaborating with various teams to enhance Tinder's brand presence across platforms like TikTok and Instagram.
Summary Generated by Built In
Our Mission:
 
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
 
 
Our Values

Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.

Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.

Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.


The Team:

Tinder’s Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms—balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.

The Role:

We’re looking for a creator who doesn’t just “make content”—you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You’ll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube—with a focus on speed, taste, and cultural relevance.

In addition to creating content yourself, you’ll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.

Where you’ll work:

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

In this role, you will:

  • Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
  • Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
  • Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
  • Develop scalable content series and repeatable formats that strengthen Tinder’s voice and increase audience engagement
  • Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
  • Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
  • Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
  • Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
  • Improve content workflows and creative systems to increase speed, efficiency, and scalability

Skills Required:

    • 4–6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)

    • Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content

    • Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms

    • Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations

    • Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment

    • Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach

    • Bonus: On-camera experience or experience directing creators, talent, or influencer content

As a full-time employee, you’ll enjoy:

  • Flexible Vacation, 10 Sick Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually 

  • Comprehensive health, vision, and dental coverage

  • 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)

  • 100% paid parental leave (including for non-birthing parents) and family forming benefits

  • Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development

  • Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy

  • Free subscription to Tinder Gold

Commitment to Inclusion
 
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
 
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
 
#Tinder

Skills Required

  • 4-6+ years of experience creating social content for a brand, media company, agency, or as an independent creator
  • Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content
  • Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms
  • Experience managing content calendars and balancing reactive and planned content
  • Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment
  • Strong communication, organizational, and creative judgment skills
  • On-camera experience or experience directing creators, talent, or influencer content

Match Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.

  • Retirement Support Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
  • Parental & Family Support Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
  • Leave & Time Off Breadth Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.

Match Group Insights

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The Company
Dallas, TX
1,400 Employees
Year Founded: 1995

What We Do

Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.

Why Work With Us

Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.

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