Roles & Resonsibilities
- Lead global organic content planning across key social platforms including TikTok, Instagram, and YouTube.
- Manage day-to-day global social channels, driving engagement, performance, and community connection.
- Create and deliver high-quality organic and social content that builds brand affinity and drives conversion.
- Own the Creator Studio process, from ideation and briefing to approval and rollout.
- Drive efficient, always-on content production with a scalable, performance-led mindset.
- Support paid content development and live optimisation in partnership with Digital and Brand teams.
- Manage global content localisation with local markets, including copy, creators, and influencers.
- Deliver regular performance reporting and insights to inform content optimisation and brand decisions.
- Act as the voice of the audience by tracking trends, sentiment, and competitor activity.
- Contribute to brand planning, influencer concepts, and major global activations.
- Collaborate cross-functionally and support marketing operations as needed.
Skills & Experience
- 1-2 years experience in content marketing, brand, or social media management, ideally with exposure to global or fast-paced brands.
- Passion and relevant experience in social-first content, particularly TikTok and Instagram, with results in driving engagement
- Awareness of pop culture, social trends, and platform innovation, with the ability to turn them into relevant, brand-right content.
- Any relevant content production experience (both scrappy and polished)
- Excellent organisation and project management skills, balancing multiple priorities and deadlines.
- Interest and some experience in using data and insights to test, report, and refine content strategies.
- Passionate about storytelling and brand building, with a commercial mindset and eye for creative detail.
- Excitement to contribute to our office culture! (this is based in Auckland, New Zealand)
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What We Do
ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world. ZURU TOYS ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation. Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, and Pets Alive™ and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. ZURU EDGE ZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness. ZURU TECH ZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry. Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production. Get to know us a little better by checking out our company Instagram @lifeatzuru
