The Role
The Senior Social Content Creator will develop engaging content for various social media platforms, lead creative campaigns, manage a social content calendar, and mentor junior creators while staying updated on digital trends.
Summary Generated by Built In
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.
We are seeking a highly creative and strategic Senior Social Content Creator to lead the development of engaging, high-performing content across our social media channels. This role is ideal for someone who lives and breathes social trends, has an expert eye for visual storytelling, and can craft content that both resonates with audiences and supports business objectives. You'll work closely with marketing, design, and brand teams to bring our voice to life online.
We are seeking a highly creative and strategic Senior Social Content Creator to lead the development of engaging, high-performing content across our social media channels. This role is ideal for someone who lives and breathes social trends, has an expert eye for visual storytelling, and can craft content that both resonates with audiences and supports business objectives. You'll work closely with marketing, design, and brand teams to bring our voice to life online.
Key Responsibilities
- Conceptualize, create, and manage original social-first content (photo, video, text, graphics, stories, reels, TikToks, etc.) tailored to each platform (Instagram, TikTok, LinkedIn, X, YouTube, etc.)
- Lead ideation and creative direction for campaigns, launches, and brand moments, ensuring alignment with broader brand and marketing goals
- Own the social content calendar and collaborate with cross-functional teams to support business priorities
- Stay on top of cultural trends, memes, and platform updates to keep content fresh, relevant, and ahead of the curve
- Monitor content performance and use insights to optimize and iterate quickly
- Manage content production schedules, freelance creators, and vendors as needed
- Mentor and guide junior team members or creators
Skills, Knowledge and Expertise
- 5+ years of experience in social content creation, preferably in a fast-paced brand, agency, or media environment
- Proven portfolio of high-performing social content (links or samples required)
- Deep understanding of platform best practices (especially TikTok, Instagram, YouTube Shorts)
- Exceptional copywriting, visual storytelling, and editing skills
- Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar platforms)
- Strong organizational and project management skills
- Passion for digital culture, storytelling, and emerging media trends
Preferred Skills
- Experience with influencer or UGC campaigns
- Familiarity with paid social strategies and content performance analytics
What we can offer:
While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.
Key aspects of being part of the Gravity Global community:
Key aspects of being part of the Gravity Global community:
- 💰 Competitive Reward & Pay – we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
- 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
- 🤝 Collaboration – be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success.
- 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
- 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
- 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
- 👨👩👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
- 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
Important Disclosure:
At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.
Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.
Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
About
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
Skills Required
- 5+ years of experience in social content creation
- Proven portfolio of high-performing social content (links or samples required)
- Deep understanding of platform best practices
- Exceptional copywriting, visual storytelling, and editing skills
- Proficiency with content creation tools
- Strong organizational and project management skills
- Passion for digital culture, storytelling, and emerging media trends
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The Company
What We Do
Gravity Global is a highly awarded, global marketing and advertising agency that provides brand-to-demand marketing consultancy, helping ambitious brands navigate complexity and unlock growth across various industries.
