Your Opportunity, Your Team
The Social Commerce Sr Promotional Strategist will partner with national brands in building and executing holistic commercialization strategies across pricing, promotion, and assortment. This role sits at the intersection of brand strategy, retail commercialization, and social commerce, helping brands maximize sales, visibility, and consumer engagement across leading social platforms including TikTok, META, and YouTube.
Where You'll Work
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
What You'll Do
- Develop comprehensive commercialization strategies for national brands encompassing pricing, promotion, assortment, and channel‑specific approaches.
- Translate brand objectives into actionable roadmaps that drive incremental sales, reach, and retail performance.
- Evaluate competitive landscapes and category dynamics to recommend winning positioning and commercialization tactics.
- Leverage platform insights and trends to erecommend campaigns, product opportunities and other tentpole moments
- Conduct robust pricing and elasticity analyses to identify optimal everyday and promotional price strategies.
- Build promotional calendars aligned with consumer insights, platform behaviors, and retail partner needs.
- Develop assortment frameworks that align with audience preferences, channel nuances, and growth opportunities.
- Analyze performance data across retail and social platforms to identify business drivers, risks, and opportunities.
- Present insights and recommendations to internal stakeholders, brand partners, and leadership teams.
- Develop test‑and‑learn strategies to continually refine commercialization approaches.
- Partner closely with buying, planning, and broader social teams to ensure cohesive execution of commercialization strategies
- Influence stakeholders with data‑supported storytelling, strong collaboration, and deep category understanding.
- Support retailer conversations with insights, strategic recommendations, and commercialization narratives.
What You'll Bring
5+ years of retail exposure, background in strategic brand management and/or planning roles (content and/or merchandising) and driving commercial outcomes.
Experience crafting growth strategies and reacting to data to build a sustainable ecosystem.
Education: Bacherlor's degree in Business, Marketing, Finance, or a related field. MBA Preferred.
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Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
QVC Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.
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Healthcare Strength — Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
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Flexible Benefits — Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
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Retirement Support — Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.
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What We Do
Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
