About KnowBe4
KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.
Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.
Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.
Remote positions open to the US only.
The Partner Marketing Manager is responsible for driving partner-sourced revenue with effective and data-driven marketing initiatives and communications. You will work with product marketing, business development and channel teams to ensure partners of all types are receiving the right messaging at the right time and engaging with the best resources to be successful. Namely, you will oversee the global partner communications plan via marketing channels. In addition, you will be the go-to marketing resource for our growing alliances business.
Responsibilities:
- Be the global channel marketing lead for product, asset, and program launches working closely with other teams to ensure successful communication plans to channel & alliances partners
- Manage a global communications plan and cadence for partners in all KnowBe4 Partner Programs, segmenting and tailoring based on defined audiences
- Collaborate with other revenue teams to create and curate content for channel & alliances partners for the purpose of enablement, acceleration, joint demand gen and more
- Be the dedicated marketing resource for the growing industry, marketplaces and alliances programs
- Measure and report on partner engagement with all communication channels, making recommendations for improvements
- Nurture and build strong relationships with internal stakeholders including public relations, demand gen, field marketing, channel sales, business development, partner program office, and other marketing team members
- Stay in the know about channel marketing best practices.
Qualifications:
- A minimum of 3 years experience in channel & alliances marketing, specifically with a focus on partner messaging and communications
- Demonstrated experience with end-to-end marketing campaigns
- Experience in the IT Security or SaaS technology industry a plus
- Proficient in Salesforce CRM
- Proficient in HubSpot or other marketing automation platform for website pages and email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and clickthrough rates on important communications
- Prior experience with partner relationship management (PRM) software such as Impartner, Salesforce PRM or equivalent
- Strong verbal and written communications
- Solid understanding of partner business models and personas as to be able to engage these audiences
- Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes
- Excellent time management and organization skills
- Excellent interpersonal skills: You will be working with other business professionals and are expected to convey the value of our product and programs and the culture and beliefs of our company outward to our partners
- “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level
The base pay for this position ranges from $90,000 - $110,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
We will accept applications until 1/30/2025.
Our Fantastic Benefits
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
Top Skills
What We Do
KnowBe4 is a platform for security awareness training and simulated phishing attacks.
